Our Activities and Operations - Social Accounts 2023 - Flipbook - Page 14
Our Activities and Operations
Society membership
Society membership includes faith groups, fair trade
partnerships, small businesses, schools and community
organisations. However, 82% of Share Accounts are
held by individuals. We closed the year with 10,259
members and investment decreased by £0.7m. A total
of £350k was invested online, 11% of overall
investments made (2022: £836k) and Share Capital
totalled £51.6m at the end of the year.
National newspapers and magazines continue to
increase their focus on online subscription, registration,
and membership. Readership across the publications
we work with has remained steady this year and our
efforts have been concentrated on titles that have shown
a positive impact on increasing membership.
In line with this, we have expanded our online
advertising presence and arranged packages that
include online exposure through magazine-associated
websites and social media channels. We have also
continued with our insert campaigns in subscriptionbased magazines such as Amnesty and New
Internationalist while maintaining our relationships with
The Big Issue and Guardian Weekend magazine. Our
data indicates that we recover the expenditure on such
promotional activity within two years.
Additionally, we have also conducted research on new
titles, using insights from our Member Survey conducted
in 2021. This year, we ran insert campaigns in
magazines such as The Walk, Earthmatters and Clean
Slate magazines.
In February, we commissioned a cover wrap and online
homepage takeover with The Big Issue magazine during
Fairtrade Fortnight. These activities provided an
opportunity to shed light on the message of food
insecurity while reaffirming our support of fair trade
Social Accounts 2023 - Flipbook - Page 1
Social Accounts 2023 - Flipbook - Page 2
Social Accounts 2023 - Flipbook - Page 3
Welcome to our 2023 Social Accounts - Social Accounts 2023 - Flipbook - Page 4
Welcome to our 2023 Social Accounts - Social Accounts 2023 - Flipbook - Page 5
Social Audit Statement - Social Accounts 2023 - Flipbook - Page 6
Introduction - Social Accounts 2023 - Flipbook - Page 7
Our Theory of Change - Social Accounts 2023 - Flipbook - Page 8
Our Outcomes - Social Accounts 2023 - Flipbook - Page 9
The Sustainable Development Goals - Social Accounts 2023 - Flipbook - Page 10
About Shared Interest - Social Accounts 2023 - Flipbook - Page 11
Our Mission - Social Accounts 2023 - Flipbook - Page 12
Part 1: Our Activities and Operations - Social Accounts 2023 - Flipbook - Page 13
Our Activities and Operations - Social Accounts 2023 - Flipbook - Page 14
Our Activities and Operations: Online Promotion - Social Accounts 2023 - Flipbook - Page 15
Our Activities and Operations: Social Media and Member Retention - Social Accounts 2023 - Flipbook - Page 16
Our Activities and Operations: Events - Social Accounts 2023 - Flipbook - Page 17
Our Activities and Operations: Ethical Content Gathering - Social Accounts 2023 - Flipbook - Page 18
Our Activities and Operations: Supporting Our Charity - Social Accounts 2023 - Flipbook - Page 19
Our Lending - Social Accounts 2023 - Flipbook - Page 20
Our Lending: Providing a Reliable Source of Finance and Customer and Portfolio Development - Social Accounts 2023 - Flipbook - Page 21
Our Lending: Customer relationships, communication and events - Social Accounts 2023 - Flipbook - Page 22
Products Financed - Social Accounts 2023 - Flipbook - Page 23
Products Financed - Social Accounts 2023 - Flipbook - Page 24
Due Diligence and Management of our Risk Portfolio - Social Accounts 2023 - Flipbook - Page 25
Disbursements - Social Accounts 2023 - Flipbook - Page 26
Lending per Region - Social Accounts 2023 - Flipbook - Page 27
Number of Customers per Country in 2023 - Social Accounts 2023 - Flipbook - Page 28
Where we made Disbursements in 2023 - Social Accounts 2023 - Flipbook - Page 29
Our Projects - Social Accounts 2023 - Flipbook - Page 30
Our Team - Social Accounts 2023 - Flipbook - Page 31
Our Team: Recruitment and Hybrid Working - Social Accounts 2023 - Flipbook - Page 32
Our Team: Internal Communication, Wellbeing and Social Events and Benefits and Salary - Social Accounts 2023 - Flipbook - Page 33
Our Team: Engagement Survey - Social Accounts 2023 - Flipbook - Page 34
Our Team: Our Volunteers - Social Accounts 2023 - Flipbook - Page 35
Our Team: Our Volunteers (Case Studies) - Social Accounts 2023 - Flipbook - Page 36
Environment - Social Accounts 2023 - Flipbook - Page 37
Financial Stewardship - Social Accounts 2023 - Flipbook - Page 38
Part 2: Our Impact - Social Accounts 2023 - Flipbook - Page 39
Improvement in the Livelihood of People as they Trade their way out of Poverty - Social Accounts 2023 - Flipbook - Page 40
Improvement in the Livelihood of People as they Trade their way out of Poverty - Social Accounts 2023 - Flipbook - Page 41
Gender Equality - Social Accounts 2023 - Flipbook - Page 42
Gender Equality - Social Accounts 2023 - Flipbook - Page 43
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 44
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 45
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 46
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 47
Case Study: CAYAT - Social Accounts 2023 - Flipbook - Page 48
Case Study: CAYAT - Social Accounts 2023 - Flipbook - Page 49
Long Term Outcome 2: Stronger, More Resilient and Sustainable Businesses - Social Accounts 2023 - Flipbook - Page 50
Long Term Outcome 2: Stronger, More Resilient and Sustainable Businesses - Social Accounts 2023 - Flipbook - Page 51
Long Term Outcome 3: Employment Creation for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 52
Case Study: EDUCE - Social Accounts 2023 - Flipbook - Page 53
Social Accounts 2023 - Flipbook - Page 54
Increase in Technical Assistance and Producer Support - Social Accounts 2023 - Flipbook - Page 55
Enterprise Development - Social Accounts 2023 - Flipbook - Page 56
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 57
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 58
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 59
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 60
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 61
Building Climate Resilience - Social Accounts 2023 - Flipbook - Page 62
Summary - Social Accounts 2023 - Flipbook - Page 63
Summary - Social Accounts 2023 - Flipbook - Page 64