Our Activities and Operations: Online Promotion - Social Accounts 2023 - Flipbook - Page 15
Our Activities and Operations: Online Promotion
The ability to apply for a Share Account online is a
crucial tool for attracting new members. Typically, Share
Accounts are opened with a modest minimum
investment of £100, with members gradually increasing
their investments in the subsequent months. We are
continuously streamlining our online application process
to enhance conversion rates, and this year we have
enhanced the user experience for our online Member
Portal. We have also introduced the functionality to
access accounts in EUR and USD, building on the
progress made last year.
This year, we carried out a comprehensive review of the
Shared Interest website. We updated images and
content to align with our revised ethical content
gathering procedure. Collaborating closely with the
Lending Team, we developed content for the blog
section, addressing key themes like climate resilience
and certifications. In response to member feedback, we
introduced a new commodities index on our website,
promoting products that have a direct connection to the
farmers and artisans we support.
We also updated our ‘What we do’ animation, to align
with website development and external marketing
activity. Additionally, we expanded our collection of film
content by working with Translators including volunteers,
to create captions in French, Spanish and Kinyarwanda.
This content was integrated into our YouTube channel,
website and shared via social media, to enrich our
storytelling.
Social Accounts 2023 - Flipbook - Page 1
Social Accounts 2023 - Flipbook - Page 2
Social Accounts 2023 - Flipbook - Page 3
Welcome to our 2023 Social Accounts - Social Accounts 2023 - Flipbook - Page 4
Welcome to our 2023 Social Accounts - Social Accounts 2023 - Flipbook - Page 5
Social Audit Statement - Social Accounts 2023 - Flipbook - Page 6
Introduction - Social Accounts 2023 - Flipbook - Page 7
Our Theory of Change - Social Accounts 2023 - Flipbook - Page 8
Our Outcomes - Social Accounts 2023 - Flipbook - Page 9
The Sustainable Development Goals - Social Accounts 2023 - Flipbook - Page 10
About Shared Interest - Social Accounts 2023 - Flipbook - Page 11
Our Mission - Social Accounts 2023 - Flipbook - Page 12
Part 1: Our Activities and Operations - Social Accounts 2023 - Flipbook - Page 13
Our Activities and Operations - Social Accounts 2023 - Flipbook - Page 14
Our Activities and Operations: Online Promotion - Social Accounts 2023 - Flipbook - Page 15
Our Activities and Operations: Social Media and Member Retention - Social Accounts 2023 - Flipbook - Page 16
Our Activities and Operations: Events - Social Accounts 2023 - Flipbook - Page 17
Our Activities and Operations: Ethical Content Gathering - Social Accounts 2023 - Flipbook - Page 18
Our Activities and Operations: Supporting Our Charity - Social Accounts 2023 - Flipbook - Page 19
Our Lending - Social Accounts 2023 - Flipbook - Page 20
Our Lending: Providing a Reliable Source of Finance and Customer and Portfolio Development - Social Accounts 2023 - Flipbook - Page 21
Our Lending: Customer relationships, communication and events - Social Accounts 2023 - Flipbook - Page 22
Products Financed - Social Accounts 2023 - Flipbook - Page 23
Products Financed - Social Accounts 2023 - Flipbook - Page 24
Due Diligence and Management of our Risk Portfolio - Social Accounts 2023 - Flipbook - Page 25
Disbursements - Social Accounts 2023 - Flipbook - Page 26
Lending per Region - Social Accounts 2023 - Flipbook - Page 27
Number of Customers per Country in 2023 - Social Accounts 2023 - Flipbook - Page 28
Where we made Disbursements in 2023 - Social Accounts 2023 - Flipbook - Page 29
Our Projects - Social Accounts 2023 - Flipbook - Page 30
Our Team - Social Accounts 2023 - Flipbook - Page 31
Our Team: Recruitment and Hybrid Working - Social Accounts 2023 - Flipbook - Page 32
Our Team: Internal Communication, Wellbeing and Social Events and Benefits and Salary - Social Accounts 2023 - Flipbook - Page 33
Our Team: Engagement Survey - Social Accounts 2023 - Flipbook - Page 34
Our Team: Our Volunteers - Social Accounts 2023 - Flipbook - Page 35
Our Team: Our Volunteers (Case Studies) - Social Accounts 2023 - Flipbook - Page 36
Environment - Social Accounts 2023 - Flipbook - Page 37
Financial Stewardship - Social Accounts 2023 - Flipbook - Page 38
Part 2: Our Impact - Social Accounts 2023 - Flipbook - Page 39
Improvement in the Livelihood of People as they Trade their way out of Poverty - Social Accounts 2023 - Flipbook - Page 40
Improvement in the Livelihood of People as they Trade their way out of Poverty - Social Accounts 2023 - Flipbook - Page 41
Gender Equality - Social Accounts 2023 - Flipbook - Page 42
Gender Equality - Social Accounts 2023 - Flipbook - Page 43
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 44
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 45
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 46
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 47
Case Study: CAYAT - Social Accounts 2023 - Flipbook - Page 48
Case Study: CAYAT - Social Accounts 2023 - Flipbook - Page 49
Long Term Outcome 2: Stronger, More Resilient and Sustainable Businesses - Social Accounts 2023 - Flipbook - Page 50
Long Term Outcome 2: Stronger, More Resilient and Sustainable Businesses - Social Accounts 2023 - Flipbook - Page 51
Long Term Outcome 3: Employment Creation for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 52
Case Study: EDUCE - Social Accounts 2023 - Flipbook - Page 53
Social Accounts 2023 - Flipbook - Page 54
Increase in Technical Assistance and Producer Support - Social Accounts 2023 - Flipbook - Page 55
Enterprise Development - Social Accounts 2023 - Flipbook - Page 56
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 57
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 58
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 59
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 60
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 61
Building Climate Resilience - Social Accounts 2023 - Flipbook - Page 62
Summary - Social Accounts 2023 - Flipbook - Page 63
Summary - Social Accounts 2023 - Flipbook - Page 64
Stakeholders - Social Accounts 2023 - Flipbook - Page 65