Our Activities and Operations: Social Media and Member Retention - Social Accounts 2023 - Flipbook - Page 16
Our Activities and Operations: Social Media and Member Retention
In 2023, we strengthened our presence on social media.
YouTube views rose by 105% (2,061) with a 13%
increase in subscribers compared to 2022. Our
Facebook content was viewed by 35% more accounts
(8,320) due to varied formats and frequent posts.
Additionally, LinkedIn followers increased by 27% (888),
attributed to enhanced collaboration with our Lending
Managers.
We diversified content with infographics, direct customer
quotes, blog updates, and publication features. Our
relationship with the Lending Team brought real-time
content from our colleagues in the field. Collaborating
with our Partnership Manager, we expanded our 'Feed
Me Fairtrade' YouTube series, broadening our outreach.
Lightful remains a key tool for scheduling authentic
content across Facebook, LinkedIn and X (formerly
Twitter), enabling us to post content outside of working
hours, and ultimately reach more users. We have begun
using YouTube’s scheduling feature to post weekly
videos to a growing audience. In the coming year, we
plan to utilise Instagram’s new publishing feature with
the aim to enhance interactions. We have also created a
LinkTree account, consolidating the links to our
Instagram, Facebook, LinkedIn, X and YouTube
channels, resulting in a 24% click-through rate,
streamlining the user journey and optimising
calls-to-action.
Social Accounts 2023 - Flipbook - Page 1
Social Accounts 2023 - Flipbook - Page 2
Social Accounts 2023 - Flipbook - Page 3
Welcome to our 2023 Social Accounts - Social Accounts 2023 - Flipbook - Page 4
Welcome to our 2023 Social Accounts - Social Accounts 2023 - Flipbook - Page 5
Social Audit Statement - Social Accounts 2023 - Flipbook - Page 6
Introduction - Social Accounts 2023 - Flipbook - Page 7
Our Theory of Change - Social Accounts 2023 - Flipbook - Page 8
Our Outcomes - Social Accounts 2023 - Flipbook - Page 9
The Sustainable Development Goals - Social Accounts 2023 - Flipbook - Page 10
About Shared Interest - Social Accounts 2023 - Flipbook - Page 11
Our Mission - Social Accounts 2023 - Flipbook - Page 12
Part 1: Our Activities and Operations - Social Accounts 2023 - Flipbook - Page 13
Our Activities and Operations - Social Accounts 2023 - Flipbook - Page 14
Our Activities and Operations: Online Promotion - Social Accounts 2023 - Flipbook - Page 15
Our Activities and Operations: Social Media and Member Retention - Social Accounts 2023 - Flipbook - Page 16
Our Activities and Operations: Events - Social Accounts 2023 - Flipbook - Page 17
Our Activities and Operations: Ethical Content Gathering - Social Accounts 2023 - Flipbook - Page 18
Our Activities and Operations: Supporting Our Charity - Social Accounts 2023 - Flipbook - Page 19
Our Lending - Social Accounts 2023 - Flipbook - Page 20
Our Lending: Providing a Reliable Source of Finance and Customer and Portfolio Development - Social Accounts 2023 - Flipbook - Page 21
Our Lending: Customer relationships, communication and events - Social Accounts 2023 - Flipbook - Page 22
Products Financed - Social Accounts 2023 - Flipbook - Page 23
Products Financed - Social Accounts 2023 - Flipbook - Page 24
Due Diligence and Management of our Risk Portfolio - Social Accounts 2023 - Flipbook - Page 25
Disbursements - Social Accounts 2023 - Flipbook - Page 26
Lending per Region - Social Accounts 2023 - Flipbook - Page 27
Number of Customers per Country in 2023 - Social Accounts 2023 - Flipbook - Page 28
Where we made Disbursements in 2023 - Social Accounts 2023 - Flipbook - Page 29
Our Projects - Social Accounts 2023 - Flipbook - Page 30
Our Team - Social Accounts 2023 - Flipbook - Page 31
Our Team: Recruitment and Hybrid Working - Social Accounts 2023 - Flipbook - Page 32
Our Team: Internal Communication, Wellbeing and Social Events and Benefits and Salary - Social Accounts 2023 - Flipbook - Page 33
Our Team: Engagement Survey - Social Accounts 2023 - Flipbook - Page 34
Our Team: Our Volunteers - Social Accounts 2023 - Flipbook - Page 35
Our Team: Our Volunteers (Case Studies) - Social Accounts 2023 - Flipbook - Page 36
Environment - Social Accounts 2023 - Flipbook - Page 37
Financial Stewardship - Social Accounts 2023 - Flipbook - Page 38
Part 2: Our Impact - Social Accounts 2023 - Flipbook - Page 39
Improvement in the Livelihood of People as they Trade their way out of Poverty - Social Accounts 2023 - Flipbook - Page 40
Improvement in the Livelihood of People as they Trade their way out of Poverty - Social Accounts 2023 - Flipbook - Page 41
Gender Equality - Social Accounts 2023 - Flipbook - Page 42
Gender Equality - Social Accounts 2023 - Flipbook - Page 43
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 44
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 45
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 46
Long Term Outcome 1: Increased Income for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 47
Case Study: CAYAT - Social Accounts 2023 - Flipbook - Page 48
Case Study: CAYAT - Social Accounts 2023 - Flipbook - Page 49
Long Term Outcome 2: Stronger, More Resilient and Sustainable Businesses - Social Accounts 2023 - Flipbook - Page 50
Long Term Outcome 2: Stronger, More Resilient and Sustainable Businesses - Social Accounts 2023 - Flipbook - Page 51
Long Term Outcome 3: Employment Creation for Farmers, Artisans and Workers - Social Accounts 2023 - Flipbook - Page 52
Case Study: EDUCE - Social Accounts 2023 - Flipbook - Page 53
Social Accounts 2023 - Flipbook - Page 54
Increase in Technical Assistance and Producer Support - Social Accounts 2023 - Flipbook - Page 55
Enterprise Development - Social Accounts 2023 - Flipbook - Page 56
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 57
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 58
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 59
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 60
Women and Youth Empowerment - Social Accounts 2023 - Flipbook - Page 61
Building Climate Resilience - Social Accounts 2023 - Flipbook - Page 62
Summary - Social Accounts 2023 - Flipbook - Page 63
Summary - Social Accounts 2023 - Flipbook - Page 64
Stakeholders - Social Accounts 2023 - Flipbook - Page 65
Consultations - Social Accounts 2023 - Flipbook - Page 66