Beauty & Wellbeing Market Report - Flipbook - Page 7
half
of consumers
The market in 2020
Although no one could have
predicted the way 2020 would
unfold, there were green
shoots of hope for the organic
beauty and wellbeing sector
amid the uncertainty and bleak
economic outlook.
2020 was a strong year with the
sales of certified organic and
natural beauty and wellbeing
products growing to take £120m,
increasing by 13%. Not only did
Soil Association certified products
grow, COSMOS continues be
the largest global standard with
over 40,000 certified products
and ingredients, increasingly
by a significant +40% last year1.
This shows that not only is the
market still growing, but that
consumers are increasingly buying
natural and organic beauty and
wellbeing products despite the
overall contraction caused by the
Covid-19 pandemic.
Significantly the growth of certified
natural and organic products in
2020 continues the 10-year trend
of consecutive growth. The global
market for natural personal care
6 | Beauty & Wellbeing 2021
The year in numbers
want to
buy beauty and
wellbeing products
that are better for
the environment
products has grown from almost
nothing to $12 billion within
two decades2. This trajectory
is set to continue as the market
continues to move further into
the mainstream.
Our consumer research supports
the link between organic beauty
and wellbeing and sustainability
with half of consumers surveyed
agreeing that they want to
purchase beauty and wellbeing
products that are better for
the environment3.
We predict that in 2021 the
principles behind organic beauty
and wellbeing products will have
even greater resonance with
shoppers as the environment,
health and wellbeing continue to
act as key influencers in a post
pandemic world.
+ 13%
10 th
23,000
year on year
growth of
certified
organic and
natural beauty
and wellbeing
products
year of
consecutive
growth
certified
organic
and natural
products on
COSMOS
database
£120 m
160
clients
with a glob
al reach
in over
21 countries
18,000
total sales of certified
organic and natural
beauty products2
certified organic
and natural
ingredients
on COSMOS
database4
Beauty & Wellbeing 2021 | 7