Beauty & Wellbeing Market Report - Flipbook - Page 11
The rapid switch to ‘everything
online’ has enabled us to offer
our courses and workshops
online, and that has actually
led to a huge increase in the
numbers of people enjoying
an introductory workshop.
With our therapy rooms
closed our talented therapists
have developed a selection
of online beauty and other
therapies for their customers
to enjoy from the comfort and
safety of their own home.
– Susan Curtis, Senior
Brand Ambassador, Neal’s
Yard Remedies
likely to buy organic beauty and
wellbeing products14.
Sales of hand sanitiser and liquid
soap soared, Nielsen recording
growth of 706% and 175% at the
peak of the pandemic15. Shoppers
are now attuned to using personal
10 | Beauty & Wellbeing 2021
care and home cleaning products
that communicate hygiene
benefits, such as hand sanitisers,
and with this there has been an
increased interest in ingredient
safety, with consumers searching
out certification and ‘cleaner’
INCI lists.
Organic and natural health
products and supplements also
saw sales growth as seen by the
certified organic vitamin brand
Viridian. Mintel insight reports
correctly predicted the pandemic
would drive the demand for
vitamins and supplements as
health and wellness became
a bigger consumer priority,
with immune health being in
the spotlight16.
The organic beauty and wellbeing
market has been well placed to
capitalise on these growing trends
and half of consumers who already
buy organic beauty and wellbeing
products said the Covid-19
pandemic made them more likely
to buy these types of products17.
28%
of consumers
said the move
to online
shopping
made them
more likely
to buy
organic
The pandemic has encouraged
everyone to review their
approach to cleaning and
hygiene and it has been
fantastic to be able to explain
to our customers that
organic cleaning products
are just as good at removing
viruses and bacteria as
non-organic alternatives
– Christina Hawkes,
Founder, Greenscents
half of
consumers
said the Covid- 19
pandemic made them
more likely to buy organic
beauty and wellbeing
products
During lockdown the popularity
of skincare and DIY beauty rose,
with both terms among the most
Googled in 2020. Brands such
as Naissance have benefitted
from this interest, with a rise in
sales, while spa brands such as
Pinks Boutique tapped into the
growth in demand for self-care, as
consumers looked to recreate spa
experiences through ‘letter box
facials’ at home, due to the closure
of professional spas.
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