Beauty & Wellbeing Market Report - Flipbook - Page 14
The importance of
organic certification
Soil Association Certification
ensures products certify to the
COSMOS and the Soil Association
Health & Beauty standards,
providing transparency and
clarity for the organic beauty and
wellbeing market. These standards
not only cut through greenwashing
to make it easier for consumers to
make a choice when it comes to
buying organic, but they also help
support the health of the planet.
Our
principles
In the face of climate change and
the widespread decline in wildlife,
the whole system approach to
farming and manufacturing
that organic brings is a key
reason why organic beauty
and wellbeing is better for the
environment. Organic recognises
the close relationships between
all parts of the production system,
from the soil to the products we
use on our skin, and is guided by
four key principles.
Health
The health of soil, plant,
animal, human and planet
are one and indivisible
Care
For the health
and wellbeing
of current and
future generations
and the natural
environment
Ecology
Agriculture
should be
rooted in living
ecological
systems
Fairness
Build relationships with equity,
respect, justice and stewardship
of the shared world.
14 | Beauty & Wellbeing 2021
By working with nature, not
against it, certified organic
beauty and wellbeing products
can help provide a truly holistic
and sustainable solution to
environmental issues. These
issues are becoming increasingly
important to consumers as the
climate crisis has a more profound
effect on our everyday lives.
Our research found 34% of
consumers say climate change
has made them more likely to buy
organic beauty and wellbeing
products, with 45% agreeing that
organic beauty and wellbeing
is better for the environment21.
Furthermore, two thirds of
consumers want brands to do
more in helping their cause to
improve the planet and reduce
the impact to climate change22.
the circular economy, zero
waste initiatives and present
opportunities to build a more
resilient and regenerative
environment in the postCovid-19 world.
Organic beauty and wellbeing
products support sustainable
benefits to the environment in four
key areas that are rooted in our
organic principles:
The principles of organic beauty
and wellbeing also support
Better for the soil
and wildlife
Better for animals,
cruelty free
Better for
the planet
Care, fairness
and trust
45%
of consumers
agree that organic
beauty and
wellbeing
is better for the
environment
Beauty & Wellbeing 2021 | 15