Beauty & Wellbeing Market Report - Flipbook - Page 20
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Better for animals,
cruelty free
Animal welfare is one of the
most recognisable issues in the
wider beauty industry. Caring for
animal welfare is a core organic
principle and cruelty free is a key
part of the Soil Association and
COSMOS standards. The growth in
vegan beauty has served to push
the issue even further into the
mainstream and 33% of consumers
now expect their preferred beauty
and wellbeing brands to be cruelty
free and therefore free from
animal testing31.
The ban on animal testing in
Europe (including the UK) came
into force in 2009 but many
33%
of consumers expect
their preferred beauty and
wellbeing brands to be
cruelty free and therefore
free from animal
testing
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countries such as China still
require brands to perform some
mandatory animal tests for their
products to be sold in the country.
Therefore the Soil Association
COSMOS standards prohibits
certified brands from undertaking
any kind of animal testing.
Spotlight: Fushi Ethical Health
& Beauty
Certified brands like Fushi have
been pioneering their approach
to animal welfare, taking
cruelty free to a new level by
highlighting the unethical and
cruel use of chained monkeys to
to collect coconuts for coconut
oil production. Fushi ensure
their coconuts are sourced
by people, causing no harm
to animals.
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Better for
the planet
Recycling on its own, whilst still vitally important, is not enough
to get the planet out of the dire straits we are currently in. What
we have to do is change the way we consume.
– Stephen Clarke, Head of Communications, TerraCycle
From sustainable ingredients
to responsible packaging and
reducing waste in manufacturing
our organic standards cover every
part of the supply chain. These
processes are better for the planet
and support a circular economy,
which is increasingly resonating
with consumers and businesses
as a solution to the growing global
issue surrounding increasing waste
pollution and decreasing resources.
Our research found that 41%
of consumers thought waste
packaging was the number
one reason that beauty and
wellbeing products were bad
for the environment32.
41%
of consumers
think waste packaging
is the no.1 reason beauty
and wellbeing products
are bad for the planet
56%
of consumers think beauty and
wellbeing brands should do
more to reduce their impact on
the environment
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