Beauty & Wellbeing Market Report - Flipbook - Page 22
Start-up certified brands are also
paving the way in more sustainable
choices. Haoma a small batch
beauty brand uses naturally violet
coloured Miron glass packaging
utilises the science of Biophotonics
with selective UV filtration. To
make a significant change a wider
industry approach is needed to
bring effective change.
Consumers are calling for change
too with 68% saying they look for
a label that shows the packaging
is biodegradable or made from
recycled material and 40% would
be more willing to pay 10-25%
more for a sustainable product33.
The COSMOS standard has
strict packaging requirements
that promote recycled and
recyclable content and reduce
overpackaging. The certified
brand Garnier Organic developed
a first generation FSC cardboard
cosmetic tube with a lighter cap,
reducing the plastic per tube by
49%. The packaging is also 29%
lighter, resulting in reductions
of impact including C02 from
transporting products.
22 | Beauty & Wellbeing 2021
People power has certainly helped
move the sustainable packaging
story forward. 56% of consumers
surveyed agreed that beauty
and wellbeing brands should do
more to reduce their impact on
the environment. Intitatives that
had been confined to the niche
such as refill stations, sustainable
packaging materials and zero waste
solutions are now a visible part of
mainstream beauty and wellbeing.
L’Oréal’s Maybelline brand working
with TearraCylce recently launched
recycling points across 1,000
supermarkets and pharmacies.
Using waste as a new resource
is slowly becoming mainstream
in the beauty world. From
upcycling beauty products through
philanthropic initiatives such as
Beauty Banks, which operates
in the same way as food banks,
to brands using byproducts as
key ingredients, this trend is set
to take off in the next few years.
The certified brand UpCircle
Beauty, for instance, uses leftover
natural ingredients to formulate
certified products. From used
coffee grounds to discarded
apricot stones, it repurposes waste
products to make cleansers, scrubs,
and soaps.
Spotlight: Natracare. Plasticfree periods
Natracare have been pioneering
for over 30 years inventing the
first certified organic tampon
and pads made from wood
pulp and compost-approved
glue. They are plastic-free and
contain no pesticide residues,
no perfumes or dyes, and can be
composted in a home compost
bin, helping to reduce waste
in landfill and plastic waste
in Oceans.
Beauty & Wellbeing 2021 | 23