Beauty & Wellbeing Market Report - Flipbook - Page 27
The year ahead,
the time is now
for organic
The fallout of the Covid-19
pandemic will reach far beyond
2020 and the full effects are yet
to be felt. Economic challenges,
further lockdowns, job uncertainty
and a looming recession will no
doubt affect the organic beauty
and wellbeing market in the year
ahead as consumers cut back on
their spending.
The year ahead may be tough for
some in the market but it will be
a year of opportunities for others.
The beauty market as a whole is
expected to return to pre-Covid
levels in 2021 led by recovery
in China and followed by the
U.S. and Europe. The increasing
globalisation of organic beauty
and wellbeing products means
that brands certified by the Soil
Association Certification now
span 21 countries worldwide from
the UK to the U.S. to the Middle
East and Asia, and the growth
of online retail has opened up
the global marketplace to these
brands enabling them to reach
new consumers.
26 | Beauty & Wellbeing 2021
There is little regulation in the
personal care industry here in
the U.S., and legislation can take
a long time to change. Seeking
the COSMOS certification
was a way for us to legitimize
our commitments to creating
safe, efficacious skincare.
We’ve also grown rapidly over
the last year in international
markets and since COSMOS is
a leading global certification,
it was the right fit for us.
– Indie Lee, Co-founder & CEO
Indie Lee
Trends that were in motion prior
to the crisis such as greater interest
in environmental issues will
accelerate as consumers continue
to champion sustainability
and ethical initiatives. 61% of
consumers are worried about
climate change35 which means
a significant proportion of the
population is engaged and
motivated to change their habits.
The organic beauty and wellbeing
sector is in a pivotal position to
capitalise on this momentum as
more consumers demand that
brands and retailers build their
businesses with a conscience.
Organic beauty and wellbeing
and its links to sustainability will
become increasingly important in
helping to grow the wider market.
While brick and mortar stores have
been hit by the pandemic, physical
retail has had some high points
with Harrods Beauty’s concept
stores launching and Sainsbury’s
beauty departments continuing
to grow, offering further
opportunities for organic beauty
brands. Recovery will comprise
an integrated omnichannel
strategy combining digital and
physical retail that builds in
trust-based connections with the
beauty consumer.
With confidence returning to the
beauty market and an increased
consumer desire for products that
support the health of the planet,
there has never been a better
time for the organic beauty and
wellbeing market to capitalise on
these opportunities. 2021 is set to
bring further challenges but with
a strong, sustainable foundation
already in place, the time really is
now for the organic beauty and
wellbeing market to play a leading
role in the recovery.
As we move into 2021 and
beyond sustainability has
become a consumer priority
across the globe which has
pushed beauty and wellness
brands towards new sustainable
innovations, for example in
packaging, upcycling, waterless
technology, carbon neutrality
and of course in ingredients.
– Sallie Berkerey, Managing
Director, CEW UK
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