Beauty & Wellbeing Market Report - Flipbook - Page 5
I used to have a misconception about why
I might choose to buy organic things. I
used to think I was buying them because
it was better for my skin or better for my body,
and I wanted that for me. Now I realise the reason
I’m buying organic things is because it’s better for the health of
the earth, the soil health. When things are grown organically it
means far fewer pesticides, herbicides and fertilisers are used
and zero toxic chemicals. So please let’s choose organic beauty
and wellbeing in order to protect our planet.
Introduction
– Arizona Muse, Model and climate campaigner
In a year that saw turmoil, loss, and isolation, 2020’s consumer
was more connected than ever before. From social media and
virtual forums to influencers and brand content, a wealth of
information exists to guide and educate, bringing more and more
environmental issues to the mainstream. Access to this content
and a greater understanding about the environmental impact of
purchasing decisions on climate change has not only fuelled the
rise in conscious consumerism but placed greater emphasis on
linking personal wellbeing to that of the planet.
2020 was an unprecedented year: from the global pandemic
and subsequent lockdowns to Brexit uncertainty, the market
has been beset by a series of challenges this year, which have
ultimately affected business across the category. This report
looks at these issues and other trends influencing organic beauty
and wellbeing, and features research insight from consumers
themselves into their organic shopping habits.
The organic beauty and wellbeing market are uniquely placed
to bring these two trends together. Our guiding principle since
the first Soil Association beauty standards were written twenty
years ago has been the health of the planet through responsible
farming and production. We will continue to raise awareness of
these issues and champion our certified brands who show that
respecting the environment and producing effective beauty and
wellbeing products are not mutually exclusive.
4 | Beauty & Wellbeing 2021
Beauty & Wellbeing 2021 | 5