What you can say when marketing organic 2020 - Flipbook - Page 14
Organic as a sustainable solution
Organic means working with nature, not against it1
Organic respects nature2
Organic farmers use nature-based methods3
Organic farmers use natural methods4
Organic farming lowers the risk of
environmental pollution and helps reduce
greenhouse gas emissions by severely restricting
the use of manufactured chemical fertilisers and
pesticides.15 Instead, organic farmers rely on
developing a healthy, fertile soil and growing a
mixture of crops16 17
Organic farmers work within natural systems
and cycles at all levels, from the soil to plants
and animals5
• Organic farming drives sustainability
in agriculture18 19
Organic farming is a holistic system that works
with, rather than against, natural systems6
• Organic farming is leading the way
on sustainability20 21
Organic farming aims to minimise disruption to
the natural environment7
• Organic farming takes a balanced and holistic
approach to sustainability22
Organic is rooted within living ecological systems8
• Organic farming systems don’t focus on one
sustainability goal over others23
Organic takes a balanced approach. It is
designed to respect nature and to enhance
the health of soils, water and air, of plants and
animals, and the balance between9
Organic is a ‘whole system’ approach to farming
and food production. It recognises the close
interrelationships between all parts of the
production system, from the soil, to the food on
our fork10
Organic is a ‘whole system’ approach to farming
and food production11
• Organic takes a whole system approach
to sustainability24
• Organic food is produced with natural
fertilisers,25 usually less energy26 27 and more care
for animals28
• Organic farms are more ecologically diverse29
• Organic farms are more diverse. This helps
minimise risk by reducing a farmer’s economic
dependence on a single crop30 31
In organic, weeds are controlled, and pest
and disease damage is reduced using
techniques which are sustainable and promote
environmental preservation12
• Organic farming supports smallholder families in
low-income countries32 33 34
Organic farming takes account of local and
regional balances and encourages the use of
on-site resources13
The following need a qualifying statement or
context that makes it clear that these refer to
organic in comparison with other farming or
production methods:
Organic production aims to maintain a healthy
living soil, and positive plant and animal health14
• Organic farming supports the livelihoods of
smallholder farmers in low income countries35 36 37
Organic is designed to benefit nature38
Organic is designed to benefit insects, wildlife,
and soils39
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