What you can say when marketing organic 2020 - Flipbook - Page 2
INTRODUCTION
There is a climate emergency, we have ten years to change
our behaviour to prevent catastrophic global heating. From
taking fewer flights to eating less but better meat, people
are increasingly making conscious decisions to reduce
their impact on the planet and help build a better future.
Organic can play a leading role. As shoppers seek to
be more sustainable in their daily lives, organic is
increasingly becoming an easy and natural choice.
However, there is more that can be done to help people
understand what organic means and empower them to
choose organic.
CONTENTS
Introduction …........................................................................ 2
Advertising Standards Authority
& Copy Advice ....................................................................… 4
Telling the organic story…............................................ 6
Why we can’t always say what we’d like ...… 10
Statements .................…......................................................... 12
1 Better for the planet ...................................... 13
2 Better for soil ...................................................... 18
3 Better for wildlife ............................................ 20
4 Better for animals .......................................... 22
5 Knowing what’s in your food .............. 26
References .................…......................................................... 32
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