What you can say when marketing organic 2020 - Flipbook - Page 27
Food you can trust
For a food product to be labelled as organic, every organisation working up
and down its supply chain – from farmers and packers to food processors
and organic retailers – have to meet organic standards and prove it to an
organic certification body. Those who certify with the Soil Association
must also meet our additional higher standards – as shown by the Soil
Association organic symbol. The Soil Association Certification certify over
70% of organic food in the UK, meaning when you see the organic symbol
you can be sure what you eat has been produced to a standard you can trust.
• Food as it should be
• Food you can trust218
• Organic: a symbol of trust219
• All organic products come from trusted sources220
• Organic food must be certified by law, so you can be assured that the
product and ingredients come from verified sources221
Organic products certified and sold in the UK must legally comply with
the EU Organic Regulation.222 This means certification is required to
grow, process and market organic products. All organic farms and food
companies are inspected at least once a year223
• Soil Association Certification certifies over 70% of organic food in the UK,
and all organic farmers and processors are inspected at least once a year.
The organic logo can only be used on products that have been certified as
organic by an authorised certification body. This ensures that the product
fulfils strict conditions on how it was produced, processed and handled at
every stage. This means the organic label is the best way of assuring that
the food you eat has been produced to a standard you can trust224
• Wherever you see the organic symbol, you can be sure that the food has
been produced to the highest standards
• Organic certification and labelling is agreed nationally and across Europe,
and is a guarantee of food quality, independently inspected and certified
all over the world
• Choosing organic means that you are supporting farming practices with
a more traceable production process and you’ll always know what’s in
your food
• It means higher levels of animal welfare,225 lower levels of pesticides,226
no manufactured herbicides or artificial fertilisers,227 and more
environmentally sustainable management of farmland and the natural
environment – this means more wildlife!228
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