1107 Focus Spring 2020 Print - Page 36



LET’S DO
mentoring.
serious support
for your business.
If you are looking to grow your business or you have
come up against a problem or challenge, then the
Chambers' mentoring scheme is just for you.
It matches local businesses with fully funded
mentoring from experienced business professionals
with the right skill sets to help your business grow.
The mentors sign up to the scheme because they
wish to share their extensive skills and knowledge,
giving something back, in a non-judgemental
manner, to the area in which they live and work.
Here we speak to Justine Halifax and Jason Moody
about their experiences as mentors.
How can you help a mentee?
“Having worked in various roles, including as
an advanced online content specialist up to
editor level, I now use my breadth of media and
communication skills to help clients heighten their
brand profile, improve customer engagement and,
most importantly, increase their customer base.
Justine Halifax
Director of Angel Media
What is your area of expertise?
“I was an award-winning Midland journalist and
feature writer with over two decades of experience
of being at the cutting edge of some of the
country's largest regional newspapers, in both print
and online. My work also appeared in the national
press, before launching Angel Media.”
“As well as having a 100 per cent success rate in
securing my clients vital PR and media coverage,
I also work with them to overhaul their image to
ensure that it aligns with their audience, across all
platforms, in order to boost their business.
“I employ the same knowledge and skills in my
mentoring to help my mentees successfully
enhance their image, advance their company goals
and increase sales.”
How have you supported previous mentees?
“If I’m being honest, I was proud to be asked and
saw it as an excellent networking opportunity to
converse with local businesses for mutual benefit.
“I’m proud to have helped several mentees to
improve their social media skills, giving them an
action plan to help overhaul their websites to make
them more eye-catching, with both words and
visuals, and ultimately more attractive and user
friendly to visitors.
“Since starting I’ve received such great feedback
and it’s become a rewarding experience to be
able to use my skills to help other independents
successfully heighten their profiles by taking on
board my advice and action plans. “
“I’m delighted to report that since delivering
mentoring, I’ve been employed as a consultant to
work with some of my previous mentees in more
depth, including securing PR locally and regionally,
and continue to do so. “
Why did you want to be a mentor?
36.

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