SH July 20 Newsletter final - Page 13

Prior to the submission of the planning application, an iterative design led process was undertaken resulting
in the creation of a design brief to ensure the ERF represented a visually attractive building, which would
drive inward investment to the local area and the wider Black Country. Through this process, a number of
design concepts were considered and following each design iteration the EIA team considered the potential
associated effects. Key considerations for the development of the ERF included air quality, noise, landscape
and visual.
The final design fulfilled the brief proposed by the LPA and incorporated mitigation measures to reduce
potential effects in relation to environmental effects associated with the proposal, including: air quality, noise,
ecology and landscape and visual.
Contrary to officer’s advice, members of the
Sandwell MBC Planning Committee refused
permission citing amenity issues, largely noise and
Subsequently Stephenson Halliday, led by
Planning Director Mary Campbell, were proud
to have led the team in gaining planning
permission on Appeal. Dealt with by Written
Representations, the Inspector dealt robustly
with all the issues raised by objectors,
concluding that public benefits outweighed
any harm.
Planning Director
T: 01539 739000
Page 11

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