King's College Hospital Charity - Annual Report & Accounts 2019-20 - Flipbook - Page 13
Our future focus
Our future focus
We enter 2020/21 amid the COVID-19 pandemic – the greatest
health crisis in generations – and our hospitals are right on the
front line. Now more than ever we are ready to rise to the
challenge of providing additional care, support and wellbeing
for our heroic NHS staff, vulnerable patients, and their
families. Through the Hospital Heroes Appeal, we will:
Continue raising emergency funds to support staff,
patients and families affected by COVID-19.
Provide staff with access to wellbeing hubs and
psychological support to help cope with the
traumatic circumstances of the pandemic.
Develop a new bereavement service in partnership
with a leading hospice charity to help children and
adults cope with the death of a loved one who died
in hospital during COVID-19 restrictions.
Additionally, as we enter the final year of our three-year strategic plan in
2020/21, we look forward to placing our focus on the following key areas:
Advancing innovation and excellence
Working closely with our colleagues within the key
specialties at King’s to invest in innovative clinical
research and pioneering treatments.
Continuing to fundraise for our TLC Appeal and
using funds to Transform Liver Care for children
and young people.
Reopening the Crown Fund for a second year to
attract more exciting and impactful projects
across all of our hospital sites.
Strengthening our foundations
Relaunching the Great Hospital Hike and establishing
it as the flagship fundraising event for King’s College
Undertaking a comprehensive review of our
grant-making procedure with a view to streamlining
processes and commissioning a new grants
Devising our new strategic plan for 2021/22
Improving patient experience
Supporting projects that enhance the experience of
patients within King’s, including a major undertaking
to transform the facilities for the Haematology
outpatients clinic, which handles around 19,000
visits a year.
Continuing to fund the King’s Volunteer Programme.
Supporting staff in providing high quality care
Supporting the delivery of the King’s Stars
recognition programme to highlight outstanding care,
boost morale, improve staff retention, and celebrate
the International Year of the Nurse and Midwife.
Working to provide greater support for the mental
and emotional wellbeing of staff.
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