21 April 2022 - Flipbook - Page 33
OCTOBER 28 2021
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PUBLICATION: Tourism NI has launched a new publication celebrating Northern Ireland’s links to the most successful series in television history. Pictured at Inch Abbey in Downpatrick,
Game of Thrones filming location, are Richard Williams, CEO NI Screens, Áine Kearney, Tourism NI’s Director of Business Support and Events and Clair Balmer, Tourism Ireland.
n Inch Abbey is a State Care Monument owned by Department for Communities.
How a global phenomenon transformed
NI into a screen tourism destination
OURISM NI has launched a new
publication celebrating Northern
Ireland’s links to the most
successful series in television
From fantasy lands to fire-breathing
dragons, Game of Throne has ignited a
tourism frenzy which has injected millions
of pounds into our economy.
The Making of a Screen Tourism
Destination chronicles how Game of
Thrones has helped to transform tourism
in Northern Ireland and how the giant
spirit of this land gave life to the makebelieve continent of Westeros.
It also outlines how production of the
global phenomenon generated £251million
for the local economy. In 2018 alone, it
helped attract one in every six out-of-state
visitors to Northern Ireland which amounts
to approximately 350,000 people and a
spend of over £50million.
The publication has been showcased
today during Tourism Ireland’s virtual
Publicity Conference, co-hosted by
Tourism Northern Ireland.
Tourism NI Director of Business Support
and Events, Áine Kearney said the impact
Game of Thrones has had on local tourism
has been remarkable.
She said: “For ten years, HBO and Game
of Thrones made Northern Ireland their
home and we are very proud of that.
Northern Ireland’s people, atmospheric
heritage and stunning locations became
part of the show’s soul.
“Today, visitors from around the world
can travel across Northern Ireland’s
beautiful and inspiring landscape and
have the opportunity to see exactly
why Northern Ireland was chosen as the
breathtaking setting for Game of Thrones.”
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