16 February 2023 - Flipbook - Page 50
50
BUSINESS
FARMWEEK
OCTOBER 28 2021
HelloFresh becomes UK’s first Red Tractor licensed recipe box
H
ELLOFRESH, the UK’s
number 1 recipe box
company, has become the
first business of its kind to become
Red Tractor licensed as part of its
commitment to animal welfare and
sustainability.
The move means that the British
meat and poultry within HelloFresh
kits have met rigorous animal
welfare and farming standards and
brings the recipe kit company into
a community of 800 Red Tractor
licensed businesses, food brands
and retailers such as Tesco, McCain
and Morrisons, that use Red
Tractor standards for their buying
specifications.
Red Tractor is a world-leading
food chain assurance scheme that
underpins the high standards of
food and drink in Britain. Their
flagship logo of British food and
farming provides assurance at
every stage of the production
process, enabling customers to
know that when they buy a Red
Tractor labelled product it is
traceable, safe and farmed with
care.
The Red Tractor license relates
to beef, chicken, turkey, pork and
duck meat products, with all stages
of the supply chain required to
meet rigorous standards and
farms subject to independent
inspections.
The achievement closely follows
HelloFresh becoming a certified B
Corporation (B Corp), reflecting
their commitment to achieving
the very highest standards
of environmental and social
sustainability across their UK
operations.
In March, HelloFresh published
its annual sustainability strategy
which saw the company commit
to reducing food waste going
to landfill or incineration by 50
per cent per euro revenue by
2022. It also follows HelloFresh
becoming the world’s first global
carbon neutral meal kit company,
offsetting all 96,310 tonnes of
emissions from production,
deliveries, offices, and corporate
travel in 2020.
UK CEO, Laurent Guillemain,
said: “At HelloFresh we are
proud to be named the first Red
Tractor Licensee within the
recipe-box subscription sector,
an achievement that not only
demonstrates our continued
efforts towards animal welfare,
sustainability and quality across
our supply chain but also further
establishes our position as a
market leader.”
Red Tractor’s CEO Jim Moseley
said: “The core purpose of Red
Tractor is to provide confidence
and reassurance to consumers
that when they see the logo, the
food they buy is British, fully
traceable, safe and responsibly
sourced.
“Research has found that whilst
consumers trust the food they
buy in supermarkets, it is trailing
for other channels, which is why
we are delighted the HelloFresh
has taken this important step and
have been awarded a Red Tractor
License.
We hope others in the sector will
follow their lead and demonstrate
their supply chain values and
credentials.”
Tourism NI’s enterprise plan
bids to speed up recovery
T
OURISM NI has launched its 2021/22
Tourism Enterprise Development
(TED) programme, a series of
webinars, online events and other
supports designed to help tourism
businesses to recover post-Covid.
The programme will start from November
11 and Tourism NI is encouraging businesses
and organisations to sign up early via
Tourismni.com. The programme is part of
Tourism NI’s commitment to support the
industry and will offer advice, encourage
growth and provide guidance on health and
safety issues.
Lesley Ann O’Donnell, Head of Programmes
at Tourism NI, believes that the Tourism
Enterprise Development programme
represents a valuable opportunity for every
business in Northern Ireland’s tourism sector
to accelerate its recovery post-pandemic.
“It will be providing support and advice
across a whole range of issues”, she said, “all
of which are crucial for businesses seeking to
speed-up their recovery after Covid”.
The programme has five main themes,
each one with a particular reference to the
specifics of the tourism sector. These are;
performance & competitiveness, market
retention & diversification, people skills &
capability, sustainable tourism and digital
skills & innovation.
“We see enterprise development as a major
part of our mission at Tourism NI’, continued
Lesley Ann.
“Right now, our role is to support Northern
Ireland’s tourism industry in its recovery
from the impact of Covid-19. We want to
ensure that the industry regains its position
as one of the most successful sectors of the
Northern Ireland economy.
“Our aim is that the region will succeed as
an internationally competitive destination,
renowned for world-class 3-5 day breaks.
This programme will be helping to make that
vision a reality. It’s full of expert advice from
people on the ground in the sector.”
Philip Stacey of Footfalls Walking Tours is a
previous attendee.
“Tourism NI are the ones bringing the
trends in the outside world to us at ground
level in Northern Ireland”, he said.
Michelle Harding of Jamaica Inn agreed:
“We think it’s great to see Tourism NI taking
such a hands-on approach and bringing
people in who can talk about things that are
relevant to our business”.
Anita Kirkpatrick of Shamrock Cottages
attended the Tourism Enterprise
Development programme in 2019.
“It’s opened up lots of ideas for me,” she
explained. “I’ve been taking notes on things I
should improve upon, opportunities in social
media, improving my website, lots of great
things. I’ve really enjoyed it.”
“That’s what the programme is here for”,
added Lesley Ann. “It’s all about helping
businesses to understand what the market
opportunities are, where they can maximise
on those opportunities and how they can do
it, especially now, post-Covid”.
The main strand of the programme will
feature a series of live webinars. Details for
each will be online and people can register
their interest to learn more about each
ABOVE: Lesley Ann O’Donnell, Head of Programmes Tourism NI (left), and Anita Kirkpatrick,
Shamrock Cottages (right), encourage registration for the new Tourism Enterprise Development
programme.
weekly event.
The following events have been confirmed,
with further dates to follow:
1, Digital Innovation and Productivity,
November 11;
2, Sustainable Tourism, November 18;
3, GB Market Review, November 23.
n For full details on all the TED events and
features, sign-up to Tourism NI’s mailing
list at www.tourismni.com. The Industry
Business Hub on tourismni.com also
provides expert guidance and all the latest
materials. This resource continues to grow
and is tailored specifically to the tourism
sector.
‘Yes Peas!’ campaign raise funds to provide over 2,000 meals for FareShare
T
HE UK-wide industry campaign “Yes
Peas!”, led by the Vining Pea industry,
is celebrating after its annual
campaign to mark the pea harvest raised
enough funds to provide the equivalent
of over 2,000 meals for the UK’s biggest
charity fighting hunger and food waste,
FareShare.
The campaign’s ‘Adopt a Pea Field’
initiative launched in July 2021 during
Great British Pea Week and invited UK
residents the chance to ‘adopt’ a UK pea
field for a nominal charitable donation of
FUNDS: The UK-wide industry campaign
“Yes Peas!” has raised enough funds to
provide the equivalent of over 2,000 meals
for FareShare.
£1 – or indeed, 100 p(ea).
Britain’s pea fields were allocated on a
first-come, first-served basis with only a
limited number of fields up for adoption,
of which all were successfully ‘adopted’ in
just 5 days. Thanks to generous donations
from pea lovers across the country, the
initiative raised £550 which will provide
the equivalent of over 2,000 meals for
those in need.
Shula Granville, Commercial Manager
at FareShare said: “We were delighted to
partner with Yes Peas! earlier this year
to raise awareness of Great British Pea
Week and are absolutely thrilled with
the results from the adoption initiative.
Every donation helps us tackle hunger
in the UK, and this innovative initiative
from Yes Peas! Has helped FareShare
support the most vulnerable people in our
communities.”
Coral Russell, Crop Associations
Executive at the British Growers
Association, which runs the Yes Peas!
campaign, said: “We were overwhelmed
with adoption requests during Great
British Pea week and very thankful for all
the incredibly generous donations from the
Great British public.
“Being able to do our bit in providing
funds to FareShare was very uplifting,
particularly as fighting hunger and
reducing food waste is a huge priority here
in the UK.
“Here in Britain, we’re 90 per cent selfsufficient in pea production so the industry
plays a huge part in our agricultural
heritage. We celebrate Great British Pea
Week each year as a mark of the hard work
and determination of Britain’s pea vining
industry which sweeps the length of the
Eastern Seaboard.”
FareShare, the UK’s biggest charity
fighting hunger and food waste, provides
food to nearly 11,000 charities and
community groups across the UK,
distributing 132 million meals in the last
year.