23rd July 2020 - Page 51

AUGUST 08 2019
Interview: Stars shining brightly for our artisans
in ‘Oscars’ of European food and drink P53
Sweet deal in
China for NI’s
Crilco Sweets
TREAT: Crilco Confections founder Peter
Crilly (right) with sons Ciaran and David,
directors in the Newry company
RILCO Sweets in Northern Ireland
has won new business in China
which could be worth £200,000 this
year with the potential to double sales
by 2021, writes SAM BUTLER.
Based at Newry in County Down, the
family-owned and managed manufacturer
has supplied its branded and bulk
wrapped boiled sweets as well as a range
of pre-packs to a leading confectionery
distributor in Shanghai, Crilly’s second
major customer in China.
David Crilly, director of Crilco Sweets,
commenting on the new business in
China, says: “China is steadily becoming
an immensely important export market
with huge potential for our sweets.
“Our latest customer also has a
significant pick and mix business that’s
very well suited to our established and
successful product range. The deal
followed our participation at a major
trade show for the industry in Shanghai.
Our research and frequent visits have
confirmed our conviction that China is
a huge and growing market for quality
confectionery. The business there is
the latest outcome of our extensive
marketing campaign in global markets.
In addition to a strong presence in Great
Britain, we also sell to customers in the
Republic of Ireland, the US, Australia,
Germany, Italy, France and the Czech
Republic. All our confectionery is
produced at our plant near Newry,” adds
Mr Crilly.
The company, which has been assisted
by business development agency Invest
NI in the shape of funding to increase
productivity and grow sales, especially
in key global markets such as China,
currently employs 22 people. Invest NI’s
food and drink business development
team recently set up meetings for Crilco
with various overseas buyers from Hong
Kong, Malaysia and the Middle East.
Great Britain remains an important
market for the business, which has
developed a marketing campaign to grow
sales there over the next 12 months.
“We’ve identified significant
opportunities in Great Britain for our
product range and are investing time
and other resources to expand sales
throughout the country,” adds Mr Crilly.
Crilco is the last remaining producer of
boiled sweets on the island of Ireland
and among a small number in the UK.
In March, the company, which was
established in 1974, announced a
substantial contract to supply ownbrand sweets to discount retailer B&M
Bargains, which has 600 stores in the UK
and Ireland.
Prestigious Silver award for Market
Symphonia No.1 Dry Gin P52 prices P56
Business boost for Noisy
Nuts with Applegreen
OISY Nuts, the County Down-based
specialist in avoured peanuts to
accompany craft beers, has won
business with Applegreen, the top
Irish forecourt retailer.
The enterprising business, owned and
managed by Noel Allen, an experienced
marketer, is now supplying a complete
portfolio of snacks to Applegreen stores
throughout Northern Ireland.
The company’s latest deal resulted from
its participation at the recent RUAS show at
Balmoral Park in the Food NI Food Pavilion.
Mr Allen was introduced to an Applegreen
buyer during the show.
Noisy Nuts has also participated in a series
of marketing initiatives in Great Britain and
the Republic of Ireland organised by Food NI
in conjunction with Invest NI.
Mr Allen sees the business with Applegreen
as a further strengthening of the company’s
presence in the local market and providing an
opportunity to expand into the retailer’s large
network of stores in the Republic.
“Applegreen is an immensely important
player in the forecourt retail scene on
the island of Ireland. Winning business in
Northern Ireland gives us the opportunity to
develop a successful relationship that could
lead to other business.
“We’ll be supporting the listing with
promotional activities with Applegreen in
Northern Ireland,” he adds.
Noisy Nuts has developed a unique range
of peanut snacks with avourings in selfseasoning foil sachets in a handy cardboard
Each sachet features different avours.
Noise results when the seasoning is sprinkled
over the peanuts and the tub shaken to ensure
the distinctively rich avouring coats all the
nuts – hence Noisy Nuts.
The seasonings he has developed are
designed to accentuate the characteristics of
individual craft beers in particular.
The company, in addition, has seen business
grow strongly in Britain from its participation
in consumer and trade events, particularly for
craft beer enthusiasts.
The snacks have been developed to be
paired with craft beers, the India Pale Ales,
Allen of Noisy
Nuts won
business at
Balmoral Show.
lagers and stouts.
He has developed a range of snack tubs of
peanuts which are available with different
self-seasoning sachets in avours such as
pickled onion, chilli and lime, chilli beef and
Thai sweet chilli.
“Consumers can pour the whole seasoning
sachet in and shake the tub
giving a strong avour or season as they wish
to t with their beer drinking taste. Either way
makes a noise,” he continues.
Another feature of the new snack range is
a recommendation with each avour on the
type of beer it suits best.
Louis Theroux takes centre stage at President’s Banquet
maker Louis Theroux
will take centre stage
at the Northern Ireland
Chamber of Commerce and
Industry Annual President’s
Banquet on November 21 in
ICC Belfast.
With three BAFTAs, an RTS
award and a Grierson’s
Trustees’ Award, Louis got
his big break into television
in 1994, working for the
PICTURE: Action Press/Shutterstock
LEFT: Award-winning Louis
Theroux will appear at the NI
Chamber’s President’s Banquet.
American documentary
maker Michael Moore.
He then went on to huge
success with the acclaimed
series Louis Theroux’s Weird
Weekends, When Louis Met
and a series of award-winning
Best known for producing
immersive documentaries
that explore the often
controversial and complex
aspects of the human
condition, he has shone
light on intriguing beliefs,
behaviours, and institutions
by getting to know the people
at the heart of them.
At the gala event Louis will
share his extraordinary
insights and experiences
during a rare spotlight
Tickets for the event are
selling fast. For further
information and to
book places, visit www.
The NI Chamber President’s
Banquet is supported by
Communications Partner BT,
supporting sponsors Tughans
and Civica as well as drinks
reception sponsor Grafton


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