5th MARCH 2020 - Page 71



HORSEWEEK
FARMWEEK
JANUARY 23 2020
71
Molson Coors is right on track with
support of Down Royal Racecourse
D
OWN Royal has secured a new three
year partnership with one of the
world’s largest brewers, Molson
Coors Beverage Company.
The agreement sees Molson Coors
become the racecourse’s exclusive draft
and pre-packaged beer and cider pouring
partner throughout its 12-xture annual race
calendar.
This is not the brewer’s rst foray into the
world of horse racing as Carling - the UK’s
number one selling lager - has 16 UK and
Ireland racecourse partnerships to its name
and is an ofcial partner of The Jockey Club
in the UK.
The new partnership with Down Royal
includes naming rights for race meetings
on January 28 and July 24 and sees direct
promotional and marketing support of the
Molson Coors beer portfolio, including
Carling and Coors Light, Northern Ireland’s
number one bottled beer brand.
Down Royal Chief Executive, Emma Meehan
said: “We are thrilled to partner with such a
distinguished brewer as Molson Coors and
are excited to grow the relationship both on
and off the track.
“The Molson Coors brand is steeped in
history and shares our passion for great
quality, superb hospitality and excellent
service. We are always looking to work with
local brands who share our commitment
to developing authentic and elevated
NEW RELATIONSHIP: Marking the start of the new relationship is Emma Meehan (left), Chief
Executive of Down Royal Racecourse, alongside Jordana Busby, Customer Director NI at Molson
Coors. (FW04-504NN)
experiences for racegoers.
“Through this new partnership we hope to
enhance the race-going experience and give
people an extra reason to visit Down Royal
and to keep coming back.”
Jordana Busby, Customer Director NI at
Molson Coors, said: “We are very excited
about this new partnership with Down Royal
which gives us a perfect platform to showcase
our award-winning premium beer and cider
portfolio, and to engage with the thousands
of avid racegoers who attend the racecourse
throughout the year.
“At Molson Coors we are passionate about
making great beer and have the commitment
and capability to grow Down Royal’s business
through best-in-class brand, category and
service solutions.
“We’re investing heavily in the technical
infrastructure and quality of pour at Down
Royal, installing new fast pour units and
creating designated speed serve lanes which
will enable customers to be served really
quickly and therefore not miss any of the
racing.
“We look forward to exciting racegoers about
our favourite trusted brands and encouraging
them to explore different products and
avours.”
For further information on upcoming race
meetings at Down Royal visit www.downroyal.
com/xtures-tickets/.
New design for Mollichaff range
L
OOK out for the brand new
packaging on Mollichaff’s range
of high bre chaffs. The brand
has kept its cream coloured bags, but
has updated the front bag image to
t alongside its complete feed range,
featuring the outline of the complete
feeds’ horse’s head.
The new modern design keeps the
same colours, so the seven chaff
varieties can still be easily identiable
to both stockists and consumers.
The new packaging has now started
to roll out on production of Mollichaff
Original, Mollichaff Extra, Mollichaff
Applechaff, Mollichaff ShowShine,
Mollichaff Veteran, Mollichaff Alfalfa
Oil and will nally move on to
Mollichaff Herbal once stocks of the
current bags are used up.
The Mollichaff range of chaffs offers
a choice of high bre chaffs to add
bulk and bre to your horse or pony’s
diet. By stimulating the production of
saliva and slowing down the passage
of food throughout the gut, Mollichaff
WORLD CUP: Denis Lynch and ‘GC Chopin’s Bushi’ pictured after
their win in the five-star Longines FEI World Cup Grand Prix at
Leipzig. (FW04-530NN)
Lynch secures stunning
World Cup victory
continued from back page
“I’m delighted with my horse,” commented Lynch. “He has been
great the last weeks and our relationship – we are slowly getting
to know each other and today I asked him twice really – on the
turn back to the double and to the second last and he really tried
for me. We have had our ups and downs. In Helsinki, we were
clear and then he stopped in the jump-off. Then I took him to
Paris and he did the same, so it’s been up and down for us, so to
win today, I am really delighted with my horse.”
Along with a winner’s prize of €40,000, the points gained on
Sunday have moved Denis Lynch up to fourth place on the World
Cup league table and he is almost certainly now qualied for
April’s World Cup Final in Las Vegas.
Speaking after the result, Horse Sport Ireland CEO Ronan
Murphy said: “On behalf of everyone at Horse Sport Ireland, I
want to pass on our congratulations to Denis Lynch on his
fantastic win in Leipzig. A win in the Longines FEI World Cup is
always extremely difcult to achieve and this performance was
exceptional against a world class eld.”
ITBA Awards 2019 - LIVE STREAMING
THE Irish Thoroughbred
Breeders’ Association (ITBA)
National Breeding and Awards
2019 are taking place this
Saturday, January 25. The
awards ceremony element of
the event will be streamed
live from 10pm via www.itba.
ie and will include a recipient
from Co. Down.
NEW LOOK: Mollichaff has launched brand
new packaging for its range of high fibre
chaffs. (FW04-502NN)
can help maintain a healthy digestive
system. In particular, it will satisfy a
stabled horse’s psychological need to
chew, requiring up to 8000 chews per
kilo to eat compared to as few as 1200
for concentrates.
For further information and advice
on feeding horses, ponies and donkeys,
please ring the HorseHage Helpline on
01803 527274 or visit www.horsehage.
co.uk

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