The Paint Factory Placebook - Report - Page 27
HOYNE PLACEBOOK®
2.2
Creative employment
AN EXPANDING,
FUTURE-FOCUSED WORKFORCE
Creativity is rapidly becoming a condition for competing in
the globalised economy. It is among the top ten skills sought by
employers. The application of creativity is not limited to
cultural goods and services. Scientific creativity drives the
pursuit of new ways to study, experiment and resolve societal
problems. Creative thinking is applied to design new products,
new production processes and commercial practices.
The creative workforce spans the arts, design, culture,
entertainment, science and technology, business and
management, healthcare and education. Essentially these
are workers whose economic function is to create new ideas,
new technology and new content. Cultural and creative
industries tend to employ more youth and women and can
offer more flexible work environments.
“The age of creative capitalism, in my view,
is premised on the city as the social and
economic organising unit,”
Contemporary creative workers seem less interested in highminded art galleries and grand opera houses and keener to
experience, create and share culture directly. American urban
theorist Richard Florida argues that local rather than national
governments may be best equipped to stimulate creative
industries. “The age of creative capitalism, in my view, is
premised on the city as the social and economic organising
unit,” he says. “I think the real key to the future is giving cities
and neighbourhoods much more jurisdiction and revenue
building capacity.”
Cultural and creative
industries tend to employ
more youth and women
and can offer more flexible
work environments.
Richard Florida
“Creative thinking, like coming up
with new ideas, problem-solving,
imagining beyond the status quo, and
implementing ideas to fix issues and
make things better, will be critical in
the workplace of the future.”
BERNARD MARR, AUTHOR OF ‘FUTURE SKILLS: THE 20 SKILLS AND
COMPETENCIES EVERYONE NEEDS TO SUCCEED IN A DIGITAL WORLD’
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