VRAMP-Brochure - Magazine - Page 3
It’s amazing to think about the changes we
have witnessed to digital communication in
those 20 years. Broadband, Apple, Social
Media, YouTube and Google have all changed
how, where and when we communicate and
The vast majority of this change has been
due to one of history’s biggest technological
communication advancements, the smartphone.
WE’RE HUGE BELIEVERS
In our opinion, the smartphone revolutionised
reach and engagement. For example, in 2007
email communication was in a bit of a slump,
emails were long text based tough reads and
we all sent them out on Tuesdays & Thursdays
because we were told to by marketing gurus.
Then Steve Jobs and his iPhone changed
things forever. Marketers had a new medium
to communicate with 24/7. Emails had to be
mobile responsive, punchy and have a clear call
to action (that bit your marketing agency keeps
telling you your emails must have).
Engagement, analysing the results and planning
an effective strategy all became important.
Ensuring all communications could reach our
audience was key. Digital marketing with its
multiple touchpoints was here to stay.
SO WHERE ARE WE NOW?
We moved our focus into the Internal
Communications market and reshaped our email
platform NewZapp to provide organisations
like Network Rail, Babcock International and
the University of Leeds with an employee
engagement tool they can trust to deliver.
During this time we worked closely with our
clients to establish what barriers they faced
and what tools they needed in an ideal world
to take their internal communication and
employee engagement to the next level.
SAY HELLO TO VRAMP
A solution was needed that was accessible to
every employee, even those without company
email, that could reach office based and nondesk employees across shifts, location and
VRAMP is a mobile based internal
communication app that will change the way
you inform, support and receive vital feedback
from your employees.
We take great pride in knowing our company,
our software and our people will help you
achieve these goals.
Thanks for reading!
Trevor Munday, Darren Hepburn