technology flipbook singles - Flipbook - Page 11
FitGenius™ AI Platform
FitGenius is a proprietary artificial intelligence platform created to custom match customers’ unique
foot profiles with their ideal footwear styles and sizes based on a retailer’s inventory on their website.
The goal of FitGenius is to replicate as much as possible the in-store try-on experience when customers
are shopping online to help reduce returns. The program can be accessed in store through the Albert
software and applied to a retailer’s website with the FitGenius plug-in. Additional online benefits for
retailers include customized email campaigns and other social media applications.