RankingBanking Web Pageturn - Flipbook - Page 26
24
City Attracts Young Customers
Source: City Holding Co.
New customers in 2022, by age group
14%
24%
64
16%
and credit quality intact. And it’s steadily grown
mortgage lending, an array of checking account
to a little over $6 billion in assets through a com-
options and some wealth management. It’s main-
bination of organic growth and a handful of ac-
tained its branch network while at the same time
quisitions.
investing in mobile banking options to appeal to
“Consistent, stable stories in the banking indus-
younger customers.
try are the ones that do the best over a long period
“Usually, if somebody has their main checking
of time in and out of various cycles,” Mealor says.
account with you, that’s who they think of as their
“That’s really what you get with City, and why it’s
bank,” Quinlan says. The bank made the choice,
outperformed over the past couple of years with
for example, to offer consumers seven different
Covid, and now with the banking failures and the
checking account options, even after it was ad-
focus around deposits.”
vised to pare that back to two or three. “So if
City’s aim, first and foremost, is to win house-
we’re their core bank and their core service pro-
holds’ core checking account business, says Tim
vider,” he says, “that gives us that opportunity” to
Quinlan, executive vice president of retail banking.
grow the customer relationship with other prod-
It does so by offering a suite of basic consumer
ucts and services.
banking products and services, including home
The branch has been critical to City’s retail