The Coldwell Banker Way - Presentation - Page 15
ColdwellHomes.com
The Best Advertising
and Marketing in the
Industry
In real estate, exposure is everything.
Our marketing resources provide the highest quality digital and print materials
to promote our listings. Potential buyers will experience our homes through
syndication to thousands of websites, social media, home flyers, and brochures.
Our agents wield a suite of innovative technology, all designed to help them sell
homes as effectively and efficiently as possible. For example, our powerful CBx
application allows agents to more accurately identify and locate potential buyers
for ultra-targeted marketing. Our website, coldwellbanker.com, is powered by ZapĀ®,
which leverages high-impact marketing and a world-class platform with predictive
analytics to help agents identify, follow up on, and close leads as quickly as possible.
Our agents use big data to identify target buyers and determine how to best
reach them. We think our sellers deserve strategic exposure and marketing,
and Coldwell Banker Real Estate Group agents will make it happen.
| 14