The Coldwell Banker Way - Presentation - Page 4
The Story
Behind
The Star
Our mark features a visual icon
that sets us apart—a star.
This star represents two distinctive elements that
exemplify the Coldwell Banker brand. First, the fivepointed star is a recognized mark of excellence,
one of our four core values, and symbolizes the
quality of service that we’ve provided since 1906.
Second, throughout history, the North Star has
been the beacon that explorers have used to guide
them to the place they most cherished—home.
Sitting confidently above the CB, this north star
signifies the fact that we’ve been guiding people
home for over a century, longer than any other
real estate brand. Finally, we’ve kept our signature
blue color, while revising our bounding rectangle
to a sleeker, more compact square—a profile more
in keeping with today’s mobile-first culture.
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