Cities 2.0 White Paper - Paper - Page 2
A continuously growing global population
and a new migration of that population into
urban areas—has presented a monumental
sustainability challenge for our cities,
communities and our future.
Rising pollution levels and over-crowding of urban areas have put our cities into a death
spiral that cannot be solved with the traditional approach of “more”— more buildings,
more cars, more public transportation. Space, after all, is finite. A new frontier in urban planning
is emerging, driven by technology and fueled by data. “Smart” cities will revolutionize how we
interact with our surroundings, creating efficiencies in space and time that will enhance safety,
mitigate congestion and pollution, and minimize reliance on natural resources.
The success of the smart city will rely heavily on how we move people efficiently and safely
through crowded spaces. Continental is blazing a new trail in transportation with integrated
technology that adds intelligence to infrastructure to create smart mobility that will ultimately
solve the issues of road safety, congestion, overcrowding and pollution. This whitepaper will
demonstrate how data-driven interactions will power efficient mobility, and how Continental
engineers are merging smart technology with brick and mortar to forever change the way we
interact with our environments.