Back Page - Flipbook - Page 15
Leon oversees the Artist & Fan Experiences team at WMX,
leading a cross-functional team of creative marketers and
production managers for Warner Music's centralised, in-house
creative agency with an individual focus on super-serving the
needs of the Rest Of World artist roster.
Joel is one of the main points of contact for all artists who sign up
to Sentric Music, making sure that Sentric's roster gets the full
opportunities and resources that they have to offer. During his
time at Sentric, Joel has developed and overseen all of the
funding opportunities. In 2022, 35 artists have been funded for
opportunities across the whole lifecycle of releasing and performing music. From gaining
educational resources to going on tour and everything in between such as help with PR
campaigns, videography and straight-up studio time. Alongside this, he speaks regularly at
Music Conferences such as Reeperbahn, the Music Publisher Associations Publishing 101
events and regularly does lectures for music educational bodies such as BIMM and LIPA.
He has also done this for other music industry bodies such as the Musicians Union
A&R Focus groups are designed to help those wanting to
embark on a career in A&R or Music Management. All scouts
have been carefully selected by Cre8ing Vision to join our
internal A&R team. All are young, aspiring A&Rs with a good
ear to the ground and have exceptional skills in discovering new
grassroot talent.
These sessions are held at Major Labels or Associated Music
Companies, each applicant is able to pitch their artist and gain
valuable feedback from A&Rs and experience what goes on
behind the scenes.