Catalog - Flipbook - Page 2
BOAT TO BAR (VERB; DEFINITION; THE SEAMLESS
TRANSITION FROM ANY OUTDOOR ACTIVITY TO
LEISURE WITHOUT THE CHANGING OF ONE’S
OUTFIT).
This concept originated from a market that
Something that resonated to the young
failed to pay homage to our two favorite things:
but didn’t alienate the old. After years of
clothing for being outside and the beers or
experimenting we found that when you
hanging out that typically happen after a big
combined the fit, style and logo placements
hunt or long day on the water. We struggled to
observed in the surf/skate market with the
find a brand capable of providing the technical
technical aspects of the outdoors market we
features needed for outside but also had the
stumbled upon something that represented us:
authentic look that allowed you to transition
clothes that brought comfort in the elements
comfortably to the barstool. Why did we have
and at the bar. Live Your Obsession has become
to change our clothes to be comfortable?
our mantra. Our clothing will always aim to
As a group comprised of hunters, big game
serve that.
fisherman and board sport enthusiasts DEEP set
out for something clean and stylish yet not over
the top.
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