DSE-2019-001-framework-F3 - Flipbook - Page 33
REALIZING THE VISION
For decades, Denver South has enjoyed the
benefits of steady economic vitality and
growth. This framework presents our shared
values and vision for Denver South’s evolution
on a 20-year horizon.
To be effective, the framework and the public
facing campaign and collateral promoting it should
be useful in attracting new business investments.
Campaign elements should also inform the public
of our collective intent to meet change head-on as
a region, with well-reasoned ambitions and a clear
vision. The framework will help us to continue to
build the high-quality, safe, beautiful, independent
communities we all value so much.
Activating the public realm, adding choice
in mobility, and prioritizing transit-area
housing are not revolutionary ideas. Most
citizens are unlikely to object once they
experience them.
This document provides Denver South
stakeholders with options, resources, and
collective council on how to address the
challenges we face while positively influencing
future development.
Some of the recommendations can be taken
individually, some require collective action; all are
intended to serve the greater good.
NEXT S TEP S
PROMOTION PLAN
Once a unified brand is established, a
communications and promotions plan should be
activated to strengthen national, regional, and
local recognition. Local events, activating public
spaces, and projecting the shared values and
vision for Denver South will let residents know we
are making good on our promises.
POLICY CHANGES
As deemed appropriate by each of our local
government partners, implementation of
appropriate policy initiatives will help make
the objectives and intentions of this framework
a reality. Using these principles to inform
procurement, purchasing, and legal policies and
the activities of underlying intergovernmental
agreements will facilitate rapid deployment of
regional projects when opportunities arise.
ENCOURAGE DEVELOPMENT
Throughout Denver South, future development
should be encouraged and, when appropriate,
incentivized to embrace the principles of this plan
early on in the design process.
CLARIFY RESOURCE ALLOCATION
Establish and communicate new TMA/EDP
investment objectives, criteria and evaluation
processes for innovation and technology-based
projects.
PROMOTE THE FRAMEWORK
This document and collateral should be proudly
shared with policymakers, investors, partner
organizations and the public. Members of this
partnership should incorporate these values into
daily responsibilities.
OPEN DATA
Develop or support development of an open
data portal/platform for tracking and sharing
information. Inspire a culture of shared, open
communication in Denver South by promoting
policy advancements and development successes
that derive from this framework.
BRANDING DENVER SOUTH
Denver South should embark on a brand
development effort to establish the region as a
cohesive destination.
LEVERAGE OPPORTUNITY
Continue to tap private-sector networks and
academic partners for support and interest in
testing new technologies across the region.
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