GAIA Zero Waste MasterPlan - Page 21



Global Alliance for Incinerator Alternatives (GAIA) 21
Sample Single Family
Trash Characterization
Compostable (46%)
Potentially Recoverable (19%)
17%
19%
15%
46%
Problem Materials* (17%)
Recyclable (15%)
* 17% should be redesigned or banned


The information can also be summarized
based on whether the materials are
recyclable, compostable, potentially
recoverable or problem materials.
“Potentially recoverable” materials are
technically or feasibly recyclable or
compostable, but are not currently collected
separately. “Problem materials” are those
that do not have a market and need to be
redesigned or banned.
If samples are collected from trash,
recycling, and compost, it is also possible
to estimate the “capture rates” by material
types. A capture rate indicates what
proportion of a material type is being placed
in the correct container
Communities can also conduct brand audits
to determine the volume and type of specific
consumer brands (e.g., Procter & Gamble,
Unilever, Coke) found on the beach, in litter, or
in the trash. Brand audits help target specific
“problem products” and their brand owners.
Brand audits are typically conducted by “citizen
61%
Recyclable or
Compostable
scientists” that follow specific protocols
outlined in the Break Free from Plastic Brand
Audit Toolkit.[2] This data can be used to inform
purchasing decisions and build pressure for
corporations to design waste out of their
products and packaging.
STEP 4 CONDUCT A SERVICE OPPORTUNITIES
ANALYSIS
Often referred to as a “gap analysis,” a service
opportunity analysis identifies all of the
services and facilities in the community
or region through which materials can
be reused, recycled and composted. The
service opportunity analysis also identifies
how materials are collected, where they are
delivered, and whether there are any “gaps”
in services or facilities that should be filled in
order to reach zero waste goals. Understanding
the current local and regional markets
2 Break Free From Plastic (2019). Brand Audit Toolkit.
https://www.breakfreefromplastic.org/brandaudittoolkit

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