Lion Street 2017 Annual Report - Page 3



4
LETTER TO OWNERS
Letter to
Owners
Dear Fellow Stockholders,
Lion Street was founded on the basic principle that there is significant value in a national
network owned and governed by its producers. As a life-centric firm, you invested in what
you know, alongside people you know, and where your production and referrals can
significantly influence the outcome of the company, and consequently, your investment.
Our vision is closing in on reality. We have quality Firms in nearly all significant markets. Our
“Firm behind the Firm” in Austin has 60 full-time employees dedicated to helping Lion Street
Owners grow and prosper.
Bob Carter
Founder & CEO
At the end of 2015, your Board asked us to develop a four-year financial plan for the company. It
had very aggressive goals for revenue and profitability growth. I am pleased to share that we are
on target after year two to achieve these ambitious numbers.
Here are the highlights of our 2017 success:
Life insurance, our core business, continued to show real strength
reflecting our commitment to this space.
• Thirty new firms completed the Executive Committee process and became
Owners—one of our strongest and largest classes ever.
• We were a “top three” producer group for five major carriers.
• We hired Adam Sandahl to lead the Corporate & Business Solutions
Unit of Lion Street. Combined with our proprietary Non-qualified
Administration System, we are positioned to gain meaningful market share
in this arena.
Our Lion Street Financial team has had an incredible year of growth and
was awarded “Broker-Dealer of the Year” by Investment Advisor for the
second consecutive year.
Our 2018 focus will be on:
• Discovering and implementing world class technology to accelerate cases
thru underwriting at faster speeds.
• Expanding the Trusted Advisor Program to become the source for
pertinent information among attorneys and accountants about products
and strategies.
• Continuing to equip our Firm Builders to develop more efficient and
profitable firms.
Thanks for your confidence as an investor. Thanks for your production as
a Firm. Thanks for your friendship as an individual.
—Bob

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