Lion Street 2017 Annual Report - Page 9

Key Performance Indicators:
Wealth Management
Broker Dealer Overview:
Lion Street Financial (LSF) is a custom Broker-Dealer exclusively designed and built for Lion
Street owners. Within the integrated platform we offer advisory services through our RIA,
Lion Street Advisors (LSA).
How our integrated platform is different.
Serving the broad, long-term needs of sophisticated clients requires coordinated actions across
the spectrum of products and services, whether fixed or variable construct. Regulatory lines are
blurring and many solutions cross historical borders. Lion Street’s integrated platform makes
products and strategies available to our owners without the restrictions, and in some cases
conflict of interests, existing in pure verticals like BGAs and standalone BDs.
Brian Murphy
Executive Director
LSF clears through Pershing, who also acts as our technology platform. Our primary advisory
platform is powered by Envestnet sitting on our Pershing platform. Envestnet offers access to
many managers, model management, as well as a litany of other financial technology tools.
We have a full suite of comprehensive offerings with VA, VL, Mutual Fund, and Alternatives.
Because of our scaled business, firms in LSF have extensive AUM in all major product types and
new sales activity.
Key highlights from the year include:
• Accrued over $4B of assets, $600M of those assets are with our corporate RIA, a growth of
172% in 2017.
• Transitioned 9,000 accounts and had 187% growth of assets on the Pershing platform.
• Grew the number of registered producers by 31%. At year end 2017 there were slightly less
than 100 producers.
• The average GDC (BD/RIA commissions) for firms is $400K. Firms tend to offer holistic
planning with a strong foundation in life insurance.
• Gross revenue has exceeded 100% Compound Annual Growth Rate since inception.
• Multiple audits by state and federal regulators continue to result in a clean bill of health.
• Honored by our advisors and named BD of the Year by Investment Advisor Magazine in 2017,
the second consecutive year.


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