LionStreet ANNUALREPORT-020419-webpages - Page 10



7
LION STREET
L IF E INS UR ANCE
Lion Street Firms continue to have strong growth in core life insurance sales across all market segments
and product lines, resulting in 30%+ year-over-year growth in sales and surpassing more than $100 million
of commissionable life premium. This success is supported by a focus and investment of resources on
driving organic growth from existing Firms, getting new Firms “Lionized” quickly, and executing on large
case opportunities.
A robust economy and a full year into tax reform have resulted in balanced life insurance sales growth in
both the protection and wealth transfer markets (48% of sales) and the wealth accumulation and retirement
distribution markets (52% of sales). Specialty markets were a big driver of premium in 2018 with Premium
Finance, Business Insurance, High-Net-Worth Foreign Nationals and Charitable designs all having success
stories as underwriting requirements and products better aligned with these opportunities.
JAMES JOYCE
SVP of Sales
and Marketing
Key Drivers of Year-Over-Year Growth

Organic Firm growth: Driven by 170+ Firms doing business with Lion Street, 75 Firms qualifying for our
Owners Convention and 25+ Firms exceeding $1 million of life premium.

New Firms: From 2017 and 2018 having significant growth in production as a result of better Firm selection, integration
and onboarding processes.
• Large Case Unit: Handled 275+ cases with $100,000+ premium with concierge underwriting and design support.
This continued execution of growth plans has enabled Lion Street to garner significant influence as a top distributor with our carrier
partnerships, including direct access and unique resources. Within our open architecture, these companies had the most success
with our Firms in 2018, with a continued focus on working directly with Lion Street Firms and supporting the high-net-worth,
high-income and business insurance markets:
Key Performance Indicators
$100M+
Premium
Total Death
Benefit of
$10+Billion
275
Cases Over
$100K
of Premium
$58K
Average Premium,
up from $49K
in 2017
2018 ANNUAL REPORT

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