Our State Media Kit 2021b singles - Flipbook - Page 4
AUDIENCE
Our State readers are
affluent, passionate, and loyal.
PAID SUBSCRIBERS: 185,000+
AVERAGE MONTHLY PRINT RUN: 220,000+
TOTAL READERSHIP: 1,117,000+
AVERAGE AGE: 56
FEMALES: 62%, MALES: 38%
AVERAGE HOUSEHOLD INCOME: $191,342
Our State is enjoyed by
more than one million
loyal readers each month.
That many people would
fill the Carolina Panthers
stadium more than 15 times.
GRADUATED FROM COLLEGE: 70%
HOMEOWNERS: 94%
Compared to 30.5%
in North Carolina.
SECOND-HOME OWNERS: 22%
CIRCULATION & DISTRIBUTION
Our State has the largest paid circulation of any North Carolina magazine and the
second-largest paid circulation of any privately published magazine in America.
Our State’s consistently strong subscriber renewal rate far exceeds the national
average and reflects our readers’ loyalty to and trust in the Our State brand.
TARGETED DISTRIBUTION
Subscribers, select hotels, waiting rooms, festivals,
and events around North Carolina.
NORTH CAROLINA VISITOR CENTERS
Each year, more than seven million visitors stop at
North Carolina’s welcome centers. Our State is there
to greet them, too. With a distinctive counter card and
complimentary copies of Our State available at each of
North Carolina’s welcome centers, we invite both in-state
travelers and out-of-state visitors to explore North Carolina
with Our State as the perfect guide.
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OUR STATE
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MEDIA KIT
NEWSSTANDS
Our State is sold on more than 2,700 newsstands across
North Carolina, including grocery stores, bookstores,
drugstores, airport gift shops, and more.
•O
ur State continues to grow and prosper as one of the
highest-selling newsstand magazines in North Carolina,
outselling high-profile national magazines within the state.
•O
ur State is in the top 6% nationwide for all of the city/
state and regional magazines available to consumers
at Barnes & Noble. It is the #1 seller in North Carolina
Barnes & Noble stores.
•O
ur State outsells the Condé Nast, Hearst, and Southern
Progress Corporation titles in three of five top-selling
North Carolina supermarkets: Harris Teeter, Lowes Foods,
and Food Lion. It is #2 in North Carolina sales in Ingles
and Walmart stores. Newsstand circulation for Our State
continues to grow, with checkout displays in all major
supermarkets, bookstores, and natural food retailers.