SLCNA Report February 2020 - Report - Page 16
VIII. Primary Consumer Focus Group Feedback and Data
Overview of Primary Consumer Focus Group
After the Stakeholder focus groups were completed, we then concentrated on consumer focus groups.
We obtained a purchase list of names and addresses based on certain demographic and geographic
criteria. The list was filtered to include individuals living in either Cumberland and Dauphin Counties.
Additional criteria included:
• All households with one occupant between the age 66 - 100+
• Estimated income of $0 to $49,999
• Cumberland County Zip Codes: 17011, 17025, 17043, 17050, 17055
• Dauphin County Zip Codes: 17103, 17107, 17109, 17110, 17111, 17112
CUMBERLAND
COUNTY
DAUPHIN
COUNTY
Those from the purchase list received an invite via U.S mail. Invite flyers were also distributed to
several local senior centers. It was also advertised in the Mechanicsburg Place: A Senior Center & More
newsletter. The number of senior center member respondents was limited to a maximum of 8. This was
done in order to help maintain a better balance of participants. All were invited to participate in the focus
groups at one of the two locations: Group A was held at Mechanicsburg Place: A Senior Center & More
located at 97 W. Portland St., Mechanicsburg, PA 17055. Group B was held at the GIANT® Community
Room located at 2300 Linglestown Rd., Harrisburg, PA 17110. In an effort to obtain a wider demographic
sampling of participants and to provide ease of access, we choose these two sites located approximately
15 miles apart, in neighboring Cumberland and Dauphin counties. Attendees were offered a $10 gift
certificate for their participation.
Each focus group, moderated by Messiah Lifeways, allowed participants to share their frank and honest
opinion on a series of questions listed below. Responses were recorded by means of audio recording and
written dictation. Responses have been summarized in the bulleted list:
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