NewsLiteracyPlaybook - Flipbook - Page 36
Lessons Learned
Communications
Frame your mission as seeking to improve,
or strengthen, the health of your country’s or
community’s civic life or civil society.
Situate news literacy within the broader field
of media literacy (while also being careful to
make distinctions).
Set ambitious but achievable goals.
Find educators and students to vouch for the
impact and value of your programs.
Identify educators and students with
compelling stories and then follow them to
track longitudinal impact.
Share anecdotes from the classroom and
beyond on a variety of communications
channels (website, social media accounts)
to demonstrate the engagement of both
students and educators with your program.
Find compelling visual means, such as
infographics, to share program data
and resources to teach or reinforce key
concepts, skills and tools on a variety of
communications channels (website, social
media accounts) to demonstrate impact.
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