NewsLiteracyPlaybook - Flipbook - Page 43
Resources
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NLP’s Strategic Overview
for 2018-2022
Theory of change
Problem:
A lack of news
literacy skills
threatens
a robust
democracy.
Change behaviors of educators
through training and appropriate
teaching tools. (Pillar 1)
Change mindsets of the public
through thought leadership and
public awareness work. (Pillar 2)
The big goal
Change the will
of the education
establishment
through formation
and activation of
a national news
literacy practitioner
community.
(Pillar 3)
News
literacy is
embedded in
the American
education
experience.
Primary pillars
By 2022, the News Literacy Project will build a
community of 20,000 practitioners who, using and
supporting NLP programs and services, teach news
literacy skills to 3 million middle school and high
school students each year and add their voices
to support the adoption of news literacy into the
American education experience.
1. Increase both the adoption and the
measurable student impact of NLP programs
(change educator behaviors).
Key metrics (by 2022)
3. Build a national community of news literacy
practitioners as advocates for systemic
change (change general will).
A community of 20,000 news literacy
practitioners, which includes:
•
•
•
10,000 educators using Checkology® annually
4,300 educators trained by NLP programs
15,000 subscribers to The Sift
12 NewsLitCamps® a year
Ambitious impact metrics for Checkology and
NewsLitCamps
$5.25 million annual budget
$3 million organizational reserve fund raised
Earned income covering 15% of annual budget
Multiyear giving covering 33% of annual budget
2. Expand NLP’s role as the pre-eminent,
nonpartisan voice for teaching news
literacy in the United States (change public
mindsets).
4. Create the infrastructure and fiscal
sustainability to realize this plan in the short
term and our vision in the longer term.
Secondary pillars
1. Provide news literacy tools and resources to
the general population.
2. Provide leadership and assistance to
organizations teaching news literacy outside
the United States.