NLP Annual Report FY19 FINAL - Page 3



Dear Friends of NLP,
This document — our first annual report — presents the results of the first year of our ambitious four-year
strategic plan. We believe that it reflects not only considerable progress in the past year, but great promise
for the years ahead.
We are gratified to note that we achieved or exceeded most of our goals for the first year across our
programs, communications and finances and for our impact metrics with educators and students. In areas
where we fell short, we are working to improve this year.
The first pillar of our plan calls for us to “increase both the use and the measurable student impact of NLP
programs and resources.” Highlights for the year, which coincides with our July–June fiscal year, included:

We were told by educators that our Checkology® virtual classroom meets the metrics it is designed
to teach and is better than other comparable educational platforms.

We saw considerable growth in the percentage of students who were able to recognize the
standards of quality journalism and the rights guaranteed by the First Amendment.


We sold 36,214 student licenses for Checkology.

Teachers overwhelmingly rated NewsLitCamps as “good” or “excellent” and reported that they
planned to use news literacy resources in their classrooms.
We completed eight NewsLitCamps® that reached 405 educators from New York and Miami on the
East Coast to Los Angeles on the West Coast (and several stops in between, including Charlotte,
North Carolina; Lexington, Kentucky; and Houston).
The second pillar calls for us to “expand NLP’s role as the pre-eminent, nonpartisan voice for teaching
news literacy in the United States.” Highlights included:

An article in Fast Company, published in August 2018, described NLP as “one of the most
important educational tools for our time.”


Our Twitter followers increased more than 37%, to 11,340.
The number of people who “like” our Facebook page also grew more than 37%, to 12,043.
We will begin to implement the third pillar, which calls for us to “develop a national community of news
literacy practitioners and advocates for systemic change,” in the current fiscal year.
The fourth pillar calls for us to “build the infrastructure and fiscal sustainability to realize this plan in the
short term and our vision in the longer term.” Highlights included:


Our expenses came in slightly under our $3.65 million budget.

We received $109,150 in earned income, achieving our goal of earned income as 3% of our budget.
We exceeded our goal for contributed income with $4.535 million and our goal for multi-year gifts
with $2.15 million.
Cumulatively, this gives us a solid foundation upon which to build. We dramatically increased the size of
our staff in the last year, giving us a talented and committed team to expand our reach and impact, and
we’re off to a fast start in fiscal year 2020.
We couldn’t have achieved such progress without your assistance as partners, supporters and followers.
Thank you for helping us give facts a fighting chance!
Sincerely,
Greg McCaffery, board chair
Alan C. Miller, founder and CEO





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