NLP Strategic Framework FY23 - Flipbook - Page 10
Pillar II:
Civic Engagement
Priorities
2.1
Challenge
Disinformation will always exist, but with
today’s technology, it spreads faster than
ever before. While news and social media
organizations have a responsibility to
reduce the supply of disinformation in public
discourse, too many people are unsure how to
verify the news and information they receive
and are convinced there is no useful action
they can take to combat disinformation.
2.2
Develop partnerships with
membership and community-based
organizations to build national
awareness of news literacy and
exposure to NLP resources and
programs, prioritizing our reach
to those frequently targeted by
disinformation: older adults,
marginalized communities of color
(African American, Spanish-speaking
and Native American) and rural
communities that can be considered
“news deserts.”
Collaborate with standards-based
media organizations to raise NLP’s
pro昀椀le, enrich our programmatic
offerings and encourage the media’s
participation in stemming the tide
of mis- and disinformation and
addressing the decline of public trust
in the media.
2.3
Increase marketing and campaigns
across all media to raise brand and
mission awareness, prioritizing our
reach to those frequently targeted
by disinformation: older adults,
marginalized communities of color
(African American, Spanish-speaking
and Native American) and rural
communities that can be considered
“news deserts” – while not neglecting
a national audience.
2.4
Build and focus the collective
efforts of a national community of
upstanders for facts through the
development of a virtual platform and
other programs and resources for use
by the general public.
Solution
NLP will raise the awareness and practice
of news literacy all across the country
– creating the social change in public
thinking much like previous campaigns
targeting littering, smoking and drunk
driving – and empowering people to
actively and collectively push back
against the spread of disinformation.
10 — Pillar II