NLP Strategic Framework FY23 - Flipbook - Page 11
Public acceptance
MT
of individuals’ responsibility
in 昀椀ghting disinformation
MI
PA
IL
UT
NJ
DE
WV
AZ
NM
SC
GA
TX
Civic Engagement
Platform
HI
Priority Civic Engagement States
Education
While NLP will build national awareness of news
literacy, we will focus our initial efforts in the following
states, which, due to their demographics and /or
political importance, are often targets of intense
disinformation campaigns.
Engagement
(join NLP’s work and
push back against
disinformation)
(fact-checking)
Empowerment
(news literacy resources)
Community partnerships
Promotional partnerships
Media partnerships
State-speci昀椀c and national marketing
By 2026
Goals
Deliverables
1. 10,000 public learners annually.
2. 50,000 RumorGuard members.
1. National News Literacy Week
campaign held annually.
3. Over 2,000,000 annual
visitors to RumorGuard, the
civic engagement platform.
2. Annual season of Is That A
Fact? podcast, with 6-10
episodes each season.
4. 200,000,000 campaign
impressions annually.
3. Annual public learning
opportunities.
Social media campaigns
National News Literacy Week
Other PSA campaigns
Pillar II — 11