F jcs styleguide spread dec20 - Flipbook - Page 10
COLOR PALETTE
S T . M A R Y S TA R O F T H E S E A / S T . J O H N T H E E VA N G E L I S T /
QUEEN OF THE MIRACULOUS MEDAL:
In color, we show strength in character, faith and commitment to educational excellence.
Primary color:
J ACKS O N
C AT H O L I C
SC H O O L S
Color is one of the most important components in brand identity. It makes an immediate impression on your audience, and plays a
large role in memory retrieval. Therefore, color can significantly impact someone’s perception of your brand. Green is the anchor color
for the JCS brand, appearing in almost all touchpoints in both print and digital applications. It features prominently in our materials,
uniforms, and signage an immersive sense of welcoming optimism. Gold is the progressive, contemporary accent color. A simulated
gold exists for digital use or other applications where it is not possible to use printed metallics or metal materials. Textures, patterns,
tints and gradients are all viable options as long as it enhances the creative while not compromising the legibility of the brand logo.
Secondary color:
Gradation from 100% color value to black or white is allowed.
Tints of the 100% value can be used
100,88, 10,1
CMYK:
PANTONE:
RGB:
HEX:
40, 50, 74, 18
7687 C
35,64,143
#23408f
874 C
139, 111, 75
8b6f4b
Values of 100% black and white can be used
L U M E N C H R I S T I C AT H O L I C :
Primary color:
CMYK:
PANTONE:
RGB:
HEX:
Secondary color:
CMYK:
PANTONE:
RGB:
HEX:
Gradation from 100% color value to black or white is valid.
88, 24, 97, 10
Our bold confident colors help portray the “Light of Christ” far beyond our campus and community.
348 C
1, 32, 69
Primary colors:
CMYK:
PANTONE:
RGB:
HEX:
88, 24, 97, 10
CMYK:
PANTONE:
RGB:
HEX:
87,15,77,69
018445
40, 50, 74, 18
874 C
Secondary colors:
139, 111, 75
8b6f4b
Tints of the 100% value can be used
LUMEN CHRIST I
Gradation from 100% color value to black or white is valid.
348 C
1, 32, 69
018445
3435 C
21, 71, 52
154734
Tints of the 100% value can be used.
Values of 100% black and white can be used
Values of 100% black and white can be used.
J C S
CMYK:
PANTONE:
RGB:
HEX:
S T Y L E
G U I D E
2 0 2 0
|
B R A N D
I D E N T I T Y
Page 9
J C S
S T Y L E
G U I D E
2 0 2 0
|
CMYK:
PANTONE:
RGB:
HEX:
CMYK:
PANTONE:
RGB:
HEX:
CMYK:
PANTONE:
RGB:
HEX:
B R A N D
2,14,99,0
108C
254,213,6
fed506
20,22,59,10
4515C
179,163,105
B3A369
40, 50, 74, 18
874 C
139, 111, 75
8b6f4b
I D E N T I T Y
Page 10