F jcs styleguide spread dec20 - Flipbook - Page 14
TYPOGRAPHY
PRI MA RY
CALL OUTS!
HEA DLI N E:
The headlines can be any point size. They are set in Monserrat Extra Bold with
spacious line spacing. Headlines ideally should be short and concise. As a general
rule of thumb, less is more. To maintain an easy read the headline size should
always reflect a sense of proportion and good taste to the overall image composition.
Punctuation marks are not needed for headline copy. It is important that rules
regarding font sizes, kerning, and line and letter spacing, are carefully followed
in order to ensure that the Monserrat brand typeface family (Semibold, Extrabold,
Black) always looks its best.
F O N T S :
The following fonts pertain to all Jackson Catholic Schools across all mediums. We selected a contemporary sans serif font, Monserrat
for all headline treatments for ease in legibility. The type can be set all caps or initial case capitals with no punctuation needed. The
body text is set in Times New Roman. The colors of the text can be any color found in the color standards. The following fonts are
also websafe.
Monserrat Font
Extra Bold Headline
CA LL
Headline
Subheading
Support body copy:Tibernam
qui nobis moluptas ab iur ad que
magnit ut aut la natem cum a sae
verspel est accullit voluptibus,
unt que desciur, utemped quis
dolore nihilit dolestis dolor
aliberrunt eum eum harchil
magnimo luptate postrum nat asi
cum dolupta ecuptatur?
Gendebisqui unt re, serem volore
ent digenis qui diatis serchic
OUTS:
Eye-catchers are used to highlight information of special interest. They are
placed in color over an image or solid color that adheres to the brand standards .
They are intended to disrupt the overall design for added impact. Only one
eye-catcher is used per application.
Times New Roman body text bold.
BO DY
CO PY:
Under normal circumstances, body copy should be placed in a single column.
When including details, the body copy can be split into two parts with a gutter.
The font family of Times New Roman (Regular, Italic, Bold, Bold Italic) can be used
with any color supported within the Style Guide Standards.
Times New Roman Body text regular.
Times New Roman Body text italic.
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