F jcs styleguide spread dec20 - Flipbook - Page 21
SOCI A L
ME D IA :
It’s important to have a consistent theme and messaging across all schools. The below features a social media campaign example that
shows how the band elements are applied to various sizes and to the different Jackson Catholic Schools while still having a consistent
look and feel. See Figure A for example.
FA CEBO OK:
CRAFTING MESSAGES:
Online presence helps people and brands establish and maintain
connections. It’s important to preserve those connections with
consistent messaging and by following the brand style guidelines.
• Open Enrollment: Always use a welcoming and friendly tone.
ie, “Join Us for Open Enrollment!”
FA CEBO OK
HEA DER :
Build an active and engaged audience with an attractive
header that reinforces the school’s personality with the use
of impactful photography/imagery.
• School News: When addressing the community with school
information the language should be crafted to be smart,
short and concise. ie. “We Now Offer Nursery School at the
Following Locations!”
AVATA R :
The brand identity should be clear and legible with ample
spacing all around.
Figure A: Jackson Catholic Schools “Open House” Campaign
Social Media Lead Ad Post and Facebook Header
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