F jcs styleguide spread dec20 - Flipbook - Page 3
TABLE OF
CONTENTS
VISION
& MISSION
IN T R O D U CT I O N
I M A G E
STY LE
2 Vision & Mission
11-12
Photography
3 Guiding Brand Principles
13-14
Typography
B R A N D
ID E N T I T Y
A P P L I C AT I O N S
5-6
Jackson Catholic Schools
15-16
Print Applications
7 Specifications
17-18
Digital Applications
8 Variations
19-21
Social Media
9-10
22
Collaborations
Color palette
Guided by our Catholic Tradition, we provide the highest quality
education and empower students to excel spiritually, intellectually
and emotionally. The community found within the Jackson Catholic
Schools is nurturing, spiritual, and inclusive.
Our brand is our company culture, it is the voice and tone within the content we
create, and it can be experienced, heard and seen in all the work that we do. Children
are surrounded by dedicated educators, parents, and advocates who are guiding them
on their unique journey. Learning and care are not limited to within the school walls but
continue outside of the classroom as well.
Please refer to back cover page for contact information.
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