F jcs styleguide spread dec20 - Flipbook - Page 4
This brand style guide serves as a way to capture our brand
and make it both understandable and replicable. A well-defined
and well-maintained brand style guide allows us to present our
brand clearly and to establish trust with our audience.
It helps us to ensure that everyone in the school system– and anyone we work with – are
always enabled to create content that aligns with our brand. When a brand style guide is
in place, every single person in our district should understand both what the brand is, and
how to implement it in the work they do.
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