F jcs styleguide spread dec20 - Flipbook - Page 6
BRAND IDENTITY
J ACKS O N
C AT H O L I C
S T. M A RY S TA R O F T H E S E A :
S T . J O H N T H E E VA N G E L I S T :
Throughout history great icons have always evolved. They hold
onto what makes them unique, while moving with the times.
Our brand identity speaks to who we are while establishing a
space for our creativity and brand personality to shine.
SC H O O L S:
The integrity of the logo must be respected at all times Never recreate or modify the logo in any way Always use the proper version
of the logo. Modifications of proportions, shapes, or colors are not permitted. In general, all the JCS logos should be placed on quiet
backgrounds, which can consist of either a flat color or photographic image. Please ensure a high contrast between the logo and the
background to guarantee good visibility and legibility. When placing the logo on images, the image background should cause minimal
disruption to the logo legibility.
Primary Vertical color logo
Line Style
Accent Graphic
Primary: Horizontal
Primary Vertical color logo
QUEEN OF THE MIRACULOUS MEDAL:
L U M E N C H R I S T I C AT H O L I C :
We have simplified, crafted and fine-tuned our visual identity.
Increasing the legibility while being bold and confident.
Our logo is one of our most powerful assets. It reminds us
to be grounded in our faith while in pursuit of excellence.
Icon
Secondary:Vertical
TAGLI N E S :
Secondary logo is
to be used only
when representing
the athletic dept.
This is our brand expression. It is a declaration that faith and educational excellence isn’t just measured in figures, but in the way it
makes you feel. The brand logo with tagline is always preferable when possible.
• A
lways seek approval when
determining the correct tagline
variation to use.
Secondary logo is
to be used only
for school uniforms.
Primary Vertical color logo
Putting faith in the future of our youth.
Option A
J C S
Primary Badge color logo
LUMEN CHRIST I
Option B
S T Y L E
G U I D E
2 0 2 0
|
B R A N D
I D E N T I T Y
Page 5
J C S
S T Y L E
G U I D E
2 0 2 0
|
B R A N D
I D E N T I T Y
Page 6