Primary Wave Marketing Book - Flipbook - Page 9
WAV E OF
E V ENTS
Acquired Chicago’s publishing
Acquired Marvin Hamlisch’s publishing
Acquired Steven Tyler’s (Aerosmith) publishing
Developed a limited-edition Chuck Taylor sneaker
with Converse using the lyrics of Kurt Cobain
Primary Wave was founded
Signed CeeLo Green to talent management
Executed National 7-Up TV commercial
featuring CeeLo Green
Acquired the MGM/United Artist
publishing catalog
Executed an Aerosmith Guitar Hero product line
as well as a multi-state scratch off lottery ticket
promotion using the lyrics of Steven Tyler’s song
“Dream On”
Acquired Kurt Cobain’s
(Nirvana) publishing
Executed a Pontiac TV commercial with Vibe:
Shwayze “Buzzin”
Executed a multi-year tour with Motel 6
“Rock Yourself To Sleep”
2 00 6
20 0 8
201 0
Executed Def Leppard integration in NBC’s
Celebrity Apprentice
2 0 07
2009
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Acquired Daryl Hall &
John Oates publishing
Acquired Def Leppard’s publishing
Signed Eric Benét to talent management
Acquired Julian Lennon’s publishing
interest in the Beatles
Acquired Steven Curtis Chapman’s publishing
Opened Primary Wave Management division
Executed multiple national marketing
campaigns for management client Goodie
Mob with AT&T, Samsung and JetBlue
Acquired Maurice White’s publishing
of Earth Wind & Fire
Executed National Citibank TV commercial using
LP’s song “Into The Wild”
Acquired Daniel Johnston’s publishing
Acquired Lamont Dozier’s publishing
Primary Wave’s branding agency launched
Nivea’s 100th anniversary campaign and secured
Rihanna as the global ambassador
Hosted first PW Grammy Party with
artists and VIP guests
Executed a Funny or Die J-Stache animated TV
cartoon using the music of Daryl Hall & John Oates
Secured CeeLo Green a Grammy performance
with Gwyneth Paltrow; CeeLo Green signed as
judge on NBC’s The Voice; and executed a new
partnership with the TyKu Sake company for
CeeLo to become a co-owner & ambassador
Primary Wave’s branding agency signed
Klipsch Audio as agency of record
Primary Wave
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