Primary Wave Marketing Book - Flipbook - Page 38
W H AT W E DO
R ecor d e d
Mus i c –
Ow n e d
Mas t e r s
& Mast e r
R oyalt i e s
Primary Wave is honored to own and/or manage
various iconic recorded music masters and catalogs;
implementing our expertise and history in global
distribution, recorded music, licensing and creative
marketing. We proactively preserve, reissue,
manage and maintain our extensive catalogs to find
new audiences as well as creative ways to
re-engage the respected fan bases both to optimize
all possible revenue streams.
38 Primary Wave
WAR