2021 Spring Insights - Flipbook - Page 14
Grower Portal Continues to evolve
Stay digitally connected to your River Valley Cooperative account
Craig Patty, Vice President of Sales and Marketing
On September 2, 2020, River
Valley Cooperative’s Grower Portal
powered by AgVend went live, and
the adoption and overall success of
this e-business platform have been
tremendous.
Through this application,
AgVend has connected River Valley
Cooperative to approximately 50%
of invited member-owners through a
portal on the Cooperative’s website,
www.rivervalleycoop.com, and River
Valley Cooperative’s branded mobile
app. This portal offers growers realtime digital access to agronomy
product pricing info, inventory,
invoices, with more to come. One
of the most popular features of the
Grower Portal is the ability and ease
for a customer to review statements
and pay their bill online.
“Initially, we said we would
measure success with memberowner engagement. Our initial goal
was to have 50% of our cooperative
membership registered within six
months of launching the site. I’m
proud to state that we accomplished
this goal. We now want to focus
on usage and ensuring each user
has a tremendous experience. We
continuously work with AgVend to
enhance the portal,” stated Craig
Patty, VP of Sales and Marketing
at River Valley. “They have been a
great partner in this journey,” Patty
adds. “We are excited to continue to
enhance our agronomy customer
experience and begin to focus
on adding the other facets of our
1 4 / INSIG HTS
business.”
On December 8, 2020, AgVend
announced the launch of their
new Grower Portal Ecosystem to
offer River Valley Cooperative and
our member-owners convenient
access to a broad suite of products
and services through integrations
with leading agribusinesses. The
expanded Ecosystem breaks down
silos between individual technology
interfaces to create a central view
within the River Valley Grower Portal
powered by AgVend.
“Since introducing the Grower
Portal earlier this year, we’ve seen the
positive impact this technology can
have on improving the connectivity
between growers and their trusted
advisors,” said Alexander Reichert,
co-founder, and CEO of AgVend. “Built
upon our best-in-class Grower Portals,
the new Ecosystem unlocks the same
seamless omnichannel experience for
agribusinesses whose products and
services are used by ag retailers and
their customers to successfully run
their respective operations.”
In 2020, due in part to the impact
of COVID-19, the adoption of
digital technology among growers
significantly increased. This trend
extended to ag retail as growers and
their advisors sought digital tools
that complement their long-standing
relationships.
The initial integration took place
this past December with River Valley
Cooperative’s financial services
provider, Cooperative Finance